Blogging's Biggest Challenges and How to Overcome Them

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938

KARI RIPPETOE,

CONTENT MARKETING MANAGER

SEARCH MOJO

TODD WICKERSTY,

CO-FOUNDER

STORYWARE

SEARCH-MOJO.COM @searchmojo #mojowebinar

Kari Rippetoe

Content Marketing Manager,

Search Mojo

Follow on Twitter: @KariRippetoe

Todd Wickersty

Co-founder,

Storyware

Follow on Twitter: @toddwickersty

• Search engine marketing firm founded in 2005

– Search engine optimization (SEO)

– Pay-per-click advertising management (PPC)

– Social media advertising

– Online reputation management

• Headquartered in Charlottesville, VA

– Office in Charleston, SC

• Featured in the Washington Post, B2B Magazine,

MarketingSherpa, Visibility Magazine and many blogs

• Speakers at SMX Advanced, MarketingProfs, PubCon and more

Storyware is a design, development, and consulting shop in

Charlottesville, Virginia that builds tools, themes, and

strategies for content creators online.

Storyware.us

@storyware

We have a long history working with storytelling and social media platforms.

Some of the brands and personalities that we have worked with are The Home

Depot, Tumblr, Dave Matthews, Tim McGraw, The Scout Guide, Spotify, and Virgin

Atlantic.

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938

• Percentage of B2B marketers using

content marketing1: 91%

• Percentage of marketers increasing their

content marketing budget in 20131: 54%

• Average percentage of budget spent on

content marketing: 33%

1: Content Marketing Insitute: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938

Content

Source: Justin Briggs, http://justinbriggs.org/how-does-google-authorship-impact-ctr

Marketers biggest content

marketing challenge:

PRODUCING

ENOUGH

CONTENT1

1: Content Marketing Institute: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938

• What are your ultimate business goals you want to achieve by blogging?

• Long-term? Short-term?

• Do these goals make sense for your business, and are they attainable?

Bubbl.us

• Answer customers’ questions

• Make announcements

• Post lists

• Photos/videos

• Give a how-to

• LET YOUR CREATIVITY RUN WILD!

http://bit.ly/EdiCalendar

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938

TODD WICKERSTY

STORYWARE

BLOGGING IS MUCH

MORE DELIGHTFUL

NOW THANKS TO

TECHNOLOGY,

SPECIFICALLY THE

TOOLS USED TO POWER

AND MANAGE BLOGS.

Tumblr Wordpress Blogger

• Launched in 1999. Purchased by Google in 2003.

• Credited for helping to popularize the blogging format.

• It's free and hosted by Google.

• Launched in 2003

• There are over 68 million WordPress

siteshttp://en.wordpress.com/stats/

• Much more than a blogging tool

• WordPress has grown into a website content management

system (CMS) and a development platform which makes it

more advantageous for using it as a website and blog.

• Two main products: The WordPress software for self-hosted

sites (WordPress.org) and WordPress.com

• WordPress.org is the hub for the WordPress

software.

• In order to use the WordPress software, you need

to download, install, and host the software. Most

hosting providers support WordPress requirements:

http://wordpress.org/about/requirements/

• Download WordPress:

http://wordpress.org/download/.

• It's free!

• WordPress.com is hosted by WordPress.

• You can sign up and start blogging immediately. You

don't have to worry about hosting and installing

WordPress.

• WordPress.com does not offer as many features and

themes as the self-hosted version.

• WordPress.com is free

• Launched in 2007. Purchased by Yahoo! in 2013.

• Over 122 million blogs and counting

(http://tumblr.com/about)

• It's free and your blog is hosted by Tumblr.

• Tumblr is more than a blogging platform. It's a social

network.

vs. vs.

Tumblr is a social network and has built-in

sharing to Facebook and Twitter.

In 2010, WordPress.com added social features

such as reblogging and liking.

Tight integration with Google+.

Interested in hearing

more about Search

Mojo’s services?

Reach out & start a

conversation! Sean McCusty

smcusty@search-mojo.com

800-939-5938 x116

Christmas in July: Preparing Your

Ecommerce Site Now for the Holidays

July 25, 2013

2:00 p.m. ET

Register today at

www.search-mojo.com/ecommerce

Tad Miller

Vice President of Accounts

Search Mojo

Adam Berke

President

AdRoll

Kari Rippetoe

Google+: +Kari Rippetoe

Twitter: @KariRippetoe

Todd Wickersty

Twitter: @ToddWickersty

Google+: +Search Mojo

Twitter: @SearchMojo

Facebook:

facebook.com/searchmojo

www.storyware.us

Twitter: @storyware

Facebook:

facebook.com/storyware

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