Blogging's Biggest Challenges and How to Overcome Them

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938

KARI RIPPETOE,

CONTENT MARKETING MANAGER

SEARCH MOJO

TODD WICKERSTY,

CO-FOUNDER

STORYWARE

SEARCH-MOJO.COM @searchmojo #mojowebinar

Kari Rippetoe

Content Marketing Manager,

Search Mojo

Follow on Twitter: @KariRippetoe

Todd Wickersty

Co-founder,

Storyware

Follow on Twitter: @toddwickersty


• Search engine marketing firm founded in 2005

– Search engine optimization (SEO)

– Pay-per-click advertising management (PPC)

– Social media advertising

– Online reputation management

• Headquartered in Charlottesville, VA

– Office in Charleston, SC

• Featured in the Washington Post, B2B Magazine,

MarketingSherpa, Visibility Magazine and many blogs

• Speakers at SMX Advanced, MarketingProfs, PubCon and more



Storyware is a design, development, and consulting shop in

Charlottesville, Virginia that builds tools, themes, and

strategies for content creators online.

Storyware.us

@storyware

We have a long history working with storytelling and social media platforms.

http://storyware.us

http://twitter.com/storyware


Some of the brands and personalities that we have worked with are The Home

Depot, Tumblr, Dave Matthews, Tim McGraw, The Scout Guide, Spotify, and Virgin

Atlantic.

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938




• Percentage of B2B marketers using

content marketing1: 91%

• Percentage of marketers increasing their

content marketing budget in 20131: 54%

• Average percentage of budget spent on

content marketing: 33%

1: Content Marketing Insitute: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America


@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938


Content




Source: Justin Briggs, http://justinbriggs.org/how-does-google-authorship-impact-ctr

http://justinbriggs.org/how-does-google-authorship-impact-ctr












Marketers biggest content

marketing challenge:

PRODUCING

ENOUGH

CONTENT1

1: Content Marketing Institute: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938


• What are your ultimate business goals you want to achieve by blogging?

• Long-term? Short-term?

• Do these goals make sense for your business, and are they attainable?


Bubbl.us


• Answer customers’ questions

• Make announcements

• Post lists

• Photos/videos

• Give a how-to

• LET YOUR CREATIVITY RUN WILD!



http://bit.ly/EdiCalendar

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938

TODD WICKERSTY

STORYWARE



BLOGGING IS MUCH

MORE DELIGHTFUL

NOW THANKS TO

TECHNOLOGY,

SPECIFICALLY THE

TOOLS USED TO POWER

AND MANAGE BLOGS.


Tumblr Wordpress Blogger


• Launched in 1999. Purchased by Google in 2003.

• Credited for helping to popularize the blogging format.

• It's free and hosted by Google.


• Launched in 2003

• There are over 68 million WordPress

siteshttp://en.wordpress.com/stats/

• Much more than a blogging tool

• WordPress has grown into a website content management

system (CMS) and a development platform which makes it

more advantageous for using it as a website and blog.

• Two main products: The WordPress software for self-hosted

sites (WordPress.org) and WordPress.com

http://en.wordpress.com/stats/

http://en.wordpress.com/stats/

http://WordPress.org

http://WordPress.com


• WordPress.org is the hub for the WordPress

software.

• In order to use the WordPress software, you need

to download, install, and host the software. Most

hosting providers support WordPress requirements:

http://wordpress.org/about/requirements/

• Download WordPress:

http://wordpress.org/download/.

• It's free!

http://WordPress.org

http://wordpress.org/about/requirements/

http://wordpress.org/download/


• WordPress.com is hosted by WordPress.

• You can sign up and start blogging immediately. You

don't have to worry about hosting and installing

WordPress.

• WordPress.com does not offer as many features and

themes as the self-hosted version.

• WordPress.com is free





• Launched in 2007. Purchased by Yahoo! in 2013.

• Over 122 million blogs and counting

(http://tumblr.com/about)

• It's free and your blog is hosted by Tumblr.

• Tumblr is more than a blogging platform. It's a social

network.

http://tumblr.com/about


vs. vs.





Tumblr is a social network and has built-in

sharing to Facebook and Twitter.

In 2010, WordPress.com added social features

such as reblogging and liking.

Tight integration with Google+.


Interested in hearing

more about Search

Mojo’s services?

Reach out & start a

conversation! Sean McCusty

[email protected]

800-939-5938 x116

mailto:[email protected]





Christmas in July: Preparing Your

Ecommerce Site Now for the Holidays

July 25, 2013

2:00 p.m. ET

Register today at

www.search-mojo.com/ecommerce

Tad Miller

Vice President of Accounts

Search Mojo

Adam Berke

President

AdRoll


Kari Rippetoe

Google+: +Kari Rippetoe

Twitter: @KariRippetoe

Todd Wickersty

Twitter: @ToddWickersty

Google+: +Search Mojo

Twitter: @SearchMojo

Facebook:

facebook.com/searchmojo

www.storyware.us

Twitter: @storyware

Facebook:

facebook.com/storyware

Technology

Blogging's Biggest Challenges and How to Overcome Them