Best Practices: Landing Pages

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Landing Page Best Practices

LeadLife Solutionswww.leadlife.com

LeadLife has incorporated “best practices”

throughout its software that allows B2B marketers to automatically track,

score, prioritize and nurture leads.

Embedded Best Practices

Best practice guidance and insights in LeadLife are intuitive, corresponding to the user’s activity within the product.

Best Practices

With this knowledge enhancement,marketers can more easily apply marketingautomation to their businesses, quickly

driving near-term value and ROI.

From the Marketing Experts

It’s like having your own marketing automation expert working along side you while creating your campaigns!

Get help specifically with what you are

working on.

Lead Scoring Best Practices

Include one distinct landing page dedicated to each of your marketing campaigns.

On average, it takes a person 7 seconds to size up your landing page to decide whether they are interested or not in your offer.

Let your audience know what you do by the first glance of your page.

Know your target audience and craft your page’s content to appeal to that particular audience. 

Let them know why you are different from your competitors.

Use bullet points to break up your content.

Learn some best practices on lead nurturing from the marketing automation experts at LeadLife…

Reminders

Lead Scoring Best Practices

Be clear in your value proposition. Tell your audience exactly what you want them to know and precisely what it is that you’re going to givethem in exchange.

Your copy should be short and to the point, not sales like, but educational.

Important: Keep your form short and don’t ask a lot of questions up front.

Include only one call to action and be clear in your message.

Test, test, test your landing pages.

Complement your images to your content, don’t distract visitors away from your main message or call to action (i.e. a cover shot of the whitepaper being offered).

LeadLife also has the following best practices embedded throughout its software…

• Lead Scoring

• E-Newsletter Campaigns

• Drip Marketing

• Lead Segmentation

• List Importing

• Measuring and Tracking Marketing ROI

• And more…

More Best Practices

Connect with LeadLife

LeadLife with embedded best practices is available now to new and existing customers!

Want to Learn More?

To request a Product Demo from LeadLife visit

www.leadlife.com, email sales@leadlife.com

or call 1-800-680-6292