Becker product training 2011

Becker PND Product Training2010/2011

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Agenda

Why Becker?

Key features

New PND line

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Why Becker?

Over 60 years of experience in automotive sector

German eingeneering

Many years of cooperation with: Mercedes, BMW, Ferrari, Porsche, Audi

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Why Becker?

QUALITY

PERFECTION

SAFETY AND EASY TO USE

REALIABILITY

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Key features

QUALITY

Becker quality navigation is not only detailed map data, but also refined hardware and precise graphics.

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Becker EasyClick

BECKER READY BECKER ACTIVE BECKER PROFESSIONAL

Passive Active(TMC, Power) Active (TMC, Power,

Connectivity Kit)

Easy to mount with one move.

Active version: TMC & power

Active Pro HR: additionally Connectivity Kit version

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Premium 3D navigation

3D Terrain Viewsafe journey through mountains and serpentine roads

3D City ViewYou will never get lost

3D Landmarkssee things that are worth your attention

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Quality of performance

All Becker devices are made of highest quality materials: flash internal memory up to 4 GB, fast processor, solid and elegant casing.

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Key features

PERFECTION

Becker’s software is rich in advanced navigation features which guarantee the best use of map data and calculation of a perfect route according to individual

settings.

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Becker BestTracks

At any time of your trip you will be able to choose the optimum route or one out of up to three true alternative routes according to your individual settings.

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Economical Route Guidance

Choose Your engine type (petrol/diesel) and save fuel driving through cities and outside.

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Becker SmartGuess

Analyses your destination history and based on time of the day, previous routes and current position it presents you the two most likely destinations.

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Key features

SAFETY AND EASY TO USE

Navigation devices should be designed to have a positive impact on road safety. That is why Becker interface is easy to use and access to all important

road data is very quick.

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Becker EasyBack

A dedicated button helps you to easily navigate through the user interface. Single click = get back one step, long click = back to the main menu.

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Intuitive menu

Easy introduction of destination, use of settings features.

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Software that increases road safety

3D junction view

Real sign posts and lane info

Traffic warning signs

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Key features

REALIABILITY

Becker PNDs are ready to use every time You need them. They will not let You down regardless if it’s map data or battery work.

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Maps

Becker BestMaps

Your maps will be always up to date with 45-day map guarantee and 2-year map updates subscription.

Becker MyXtrasOnline portal and shop – quick and easy access to maps and software as well as other features (free and paid applications).

45day map guaranteeFor 45 days since first use of navigation device you can update all maps of43 European countries to the new version for free.

2 year map updates subscription promotionFor 30 days since first use of navigation device you can buy a 2 year subscription of map updates for a special price 29,95 euro.

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Save time and power

Permanent Road BlockingAvoid easily traffic jams on your route to work, road works or sudden congestions.

Becker EcoPowerThe built-in battery protection system switches battery on and off automatically while connected to the car charger which enables instant start up.

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BECKER PROFESSIONAL

New Becker PND Product Line-Up

BECKER ACTIVE

BECKER READY

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Line-Up Differentiation

533MHz CPU

4GByte Flash

1200mAh Battery (2.5h)

Premium TMC (incl. TMC Pro)

microSD Slot

miniUSB Jack

EasyClick Pro HR Aktive Holder

GPS Antenna Connector

Optional Connectivity Kit

3.5mm Headphone Connector

Incl. RF Remote Control

PR

OF

ES

SIO

NA

L

400MHz CPU

4GByte Flash

1200mAh Battery (3h)

TMC

microSD Slot

miniUSB Jack

EasyClick Aktive Holder

AC

TIV

E

400MHz CPU

2GByte Flash

720mAh Battery (2h)

TMC

microSD Slot

miniUSB Jack

Passive Holder

RE

AD

Y

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BECKER READY 43 – the Internationalist

4.3“, EU43

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BECKER READY 43 – the Internationalist

Key Features:

Becker BestTracks Alternative Routes

True 3D Terrain View

Lane Assist incl. 3D Junction View

Economic Route Guidance

Configuration:

43 European Countries included

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BECKER READY 43 – the Internationalist

Comparison vs. Becker Traffic Assist Z112:

Plus

+ 3D Junction View

+ Becker BestTracks

Minus

- No preloaded speed cameras

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BECKER READY 43 TRAFFIC – the affordable Allrounder

4.3“, TMC, EU19

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BECKER READY 43 TRAFFIC – the affordable Allrounder

Key Features:

Becker BestTracks Alternative Routes

True 3D Terrain View

Lane Assist incl. 3D Junction View

Economic Route Guidance

Text-to-Speech

Configuration:

Built-in TMC Receiver

19 European Countries preinstalled

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BECKER READY 43 TRAFFIC – the affordable Allrounder

Comparison vs. Becker Traffic Assist Z113:

Plus

+ Text-to-Speech

+ 3D Junction View

+ Becker BestTracks

Minus

- Reduced Map Coverage

- No Time-dependent Routing

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BECKER ACTIVE 43 TRAFFIC – the Traffic Jam Expert

4.3“, TMC, EU43

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BECKER ACTIVE 43 TRAFFIC – the Traffic Jam Expert

Key Features:

Becker BestTracks Alternative Routes

True 3D Terrain View

Lane Assist incl. 3D Junction View

Economic Route Guidance

Text-to-Speech

Time-dependent Routing

Becker EasyClick Active Holder

Configuration:

Built-in TMC Receiver

43 European Countries preinstalled

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BECKER ACTIVE 43 TRAFFIC – the Traffic Jam Expert

Comparison vs. Becker Traffic Assist Z113

Plus

+ Becker EasyClick Active Holder

+ Text-to-Speech

+ 3D Junction View

+ Becker BestTracks

+ 4GB Flash

+ High-Quality Finish

Minus

- None

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BECKER ACTIVE 43 TALK – the Speech Talent

4.3“, TMC, EU43, BT, ASR

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BECKER ACTIVE 43 TALK – the Speech Talent

Key Features:

Becker BestTracks Alternative Routes

True 3D Terrain View

Lane Assist incl. 3D Junction View

Economic Route Guidance

Text-to-Speech

Bluetooth Handsfree System

Becker OneShot Speech Recognition

Becker EasyClick Active Holder

Configuration:

Built-in TMC Receiver

43 European Countries preinstalled

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BECKER ACTIVE 43 TALK – the Speech Talent

Comparison vs. Becker Traffic Assist Z116

Plus

+ Becker EasyClick Active Holder

+ Becker OneShot Voice Recognition

+ 3D Junction View

+ Becker BestTracks

+ 4GB Flash

+ High-Quality Finish

Minus

- No Time-dependent Routing

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BECKER ACTIVE 43 TRANSIT – the Long Distance Specialist

4.3“, TMC, EU43, BT, Truck

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BECKER ACTIVE 43 TRANSIT – the Long Distance Specialist

Key Features:

Becker BestTracks Alternative Routes

True 3D Terrain View

Lane Assist incl. 3D Junction View

Economic Route Guidance

Text-to-Speech

Bluetooth Handsfree System

Optimized Routing for Busses, Trucks and Motorhomes with and without Trailer

Driver Alerts

Becker EasyClick Active Holder

Ruggedized Finish

Configuration:

Built-in TMC Receiver

43 European Countries preinstalled

Price:

TBD

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BECKER ACTIVE 43 TRANSIT – the Long Distance Specialist

Comparison vs. Becker Traffic Assist Z116

Plus

+ Becker EasyClick Aktive Holder

+ Truck Navigation

+ 3D Junction View

+ Becker BestTracks

+ Driver Alerts

+ 4GB Flash Speicher

+ Ruggedized Finish

Minus

- No Time-dependent Routing

Comparison vs. Becker Traffic Assist Z217

Plus

+ Becker BestTracks

+ Ruggedized Finish

Minus

- No Becker EasyClick Pro Aktive Holder

- No Time-dependent Routing

- No Premium 3D Bundle

- No Premium TMC (incl. TMC Pro)

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BECKER PROFESSIONAL 43 CONTROL – the Perfectionist

4.3“, TMC Pro, EU43, BT, ASR, Remote

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BECKER PROFESSIONAL 43 CONTROL – the Perfectionist

Key Features:

Becker BestTracks Alternative Routes

True 3D Terrain View

Lane Assist incl. 3D Junction View

Economic Route Guidance

Text-to-Speech

Bluetooth Handsfree System

Becker OneShot Speech Recognition

Becker EasyClick Pro HR Aktivhalter

Premium 3D Bundle

Driver Alerts

Time-dependent Routing

Incl. wireless RF Remote Control

Configuration:

Premium TMC for Europe (incl. TMC Pro)

43 European Countries preinstalled

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BECKER PROFESSIONAL 43 CONTROL – the Perfectionist

Comparison vs. Becker Traffic Assist Z215

Plus

+ Wireless RF Remote Control

+ Becker BestTracks

+ Becker EasyClick Pro HR Aktive Holder

+ Cast-Aluminium Becker Logo

Minus

- None

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Comparison vs. Current Generation

TA Z215

TA Z213

TA Z116

TA Z113

ACTIVE 43 TALK

PROF. 43 CONTROL

no replacement

ACTIVE 43 TRAFFIC

READY 43 TRAFFIC

TA Z112 READY 43

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Competitive Landscape

PROFESSIONAL 43 CONTROL

Only A-branded Device on the Market with included RF 360°-rotating Remote Control

ACTIVE 43 TALK

Only A-branded Device on the Market with OneShot Voice Recognition in this price segment.

ACTIVE 43 TRAFFIC

Only A-branded Device on the Market with Active Holder in this price segment.

READY 43 (TRAFFIC)

Only A-branded Devices on the Market with true 3D Terrain View in this price segment.