Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!

Sociable! with @sjagger and @shanegibson

How Social Media and Social Networking are Turning Sales and Marketing Upside-down

@sjagger @shanegibson

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“I think that’s going to break.”

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“The Customer Owns Your Brand”

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We Still Use Old Media

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600 million

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90 Million

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100 million updates/day

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1Billion Views/Day

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“If you think you are a leader and no one is following you...

You’re actually just going for a walk”

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The Reverse Drip

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Don’t outsource your personal

brand

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Social Media Belongs to Everyone

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SociableBook.com @shanegibson @sjagger

George Moen – CEO, Blenz Coffee

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SociableBook.com @shanegibson @sjagger

SociableBook.com @shanegibson @sjagger

SociableBook.com @shanegibson @sjagger

SociableBook.com @shanegibson @sjagger

Rules of Engagement

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

SociableBook.com @shanegibson @sjagger

Listening

Social media is more about listening and dialogue

than it is about broadcasting.

SociableBook.com @shanegibson @sjagger

Listening Tools

•http://Search.twitter.com

•http://Backtweets.com

•http://Google.com/alerts

•http://Blogsearch.google.com

•http://www.twazzup.com/

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Twitter search

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Backtweets

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SociableBook.com @shanegibson @sjagger

SociableBook.com @shanegibson @sjagger

Twazzup

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Hootsuite.com

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SociableBook.com @shanegibson @sjagger

SociableBook.com @shanegibson @sjagger

SociableBook.com @shanegibson @sjagger

Use Multiple Channels

Engagementdb.com

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Getting Real

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Launch Plan1. Identify Your Goal

2. Identify Your Target Audience

3. Pick the Right Platforms

4. Map out Social Etiquette and Policy

5. Implement Listening and Engagement Strategy

6. Know Your Market Intimately

7. Create Content Mixing Marketing and Community

8. Get Sociable!

SociableBook.com @shanegibson @sjagger

Resources

•StephenJagger.com

•Closingbigger.net

•@ShaneGibson

•@SJagger