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A practical session designed to help attendees enhance their understanding of social and ‘eMedia’ within the context of the day to day business environment; what to use it for, how it can help, how to manage it within your existing toolset (browser, desktop and smartphone).Session will cover:Demonstrate techniques to ‘find’, ‘filter’ and ‘use’ information available online to work more intelligently and effectively; ‘listening’.Time saving tools and techniques to make social and eMedia work for you: browser extensions, reading lists, bookmarking, teamwork.The potential business benefits of embracing new technologies; thought leadership, knowledge and expertise sharing, open-nessSome of the associated risks attached to the public nature of content on the web: transparency and inaction...
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Social media in the real world. A practical guide to everyday social media activity
‘Three (and a bit) degrees of separation’
Why should I ?
Listening
Advanced search
Advanced Search
Alerts
Twitter has advanced search too…
Advanced Search
Social media management tools
Twitter management using
Listening a little harder…
Finding the right person
Finding the right person Improving your ‘Listening Profile’ Finding the right person
Once you’ve found your people… ‘Social CRM’
Once you’ve found your people…
Once you’ve found your people…
Once you’ve found your people…
‘Filtering’ – The tools
Bookmarking The tools…
Bookmarking – Why?
Bookmarking Read it where I like
Bookmarking Next steps
Website watching RSS – Really simple syndication
A type of standardised ‘web feed’ used to publish frequently updated content—such
as blog entries, news headlines, audio, and video—in a standardized format.
An RSS document includes a full or summarized version of the content,
plus information such as publishing dates and authorship; allowing the content to
be viewed in other locations from the original source.
For content-owners RSS feeds benefit publishers by allowing them to
syndicate the content they post automatically.
For us RSS feeds benefit readers by allowing them to subscribe and receive content automatically using a number of tools
called ‘Readers’.
Website watching RSS – Really simple syndication
Website watching RSS – Really simple syndication
Website watching If this, then that…
Using existing identities
Using existing identities
Using existing identities
Take this lollipop…
Do not disturb
Public vs. private Understanding context
New study suggests businesses should take a conversational approach to twitter: www.linktostory.com What’s your approach?
Customers want a conversation on Twitter, not a series of press releases, according to new report www.linktostory.com
Making the most of it
If it’s so contested… Why not make your own?
Ask first…
Why should I ?
‘Three (and a bit) degrees of separation’
The world is connected – so you need to be. The
trick is to make being connected as easy as possible,
get the internet to do the work for you so you can
work smarter and therefore harder in the time you
have as well as the time you’ll create.
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