Axelson Conference

using social media to reach reporters

Nora Ferrell & Demetrio Maguigad

Connecting the Community with Media, the Workshop promotes news that matters!

are you online?

the shifting media landscape

reaching reporters online…

By the numbers

68% of journalists agree that reliance on social media has increased

69% use mobile phones to assist in their reporting

Top 3 reasons reporters use social networks:

Participate in conversations

Search individuals and organizations

Monitor sentiments or discussions

1.Be online

2.craft your communications plan

3.craft your message & story

4.create a contact list

5.listen and monitor online and on-the-ground

6.personalize your pitch

7.follow up and follow through

8.ensure content is online to share

By the numbers

53% of journalists still prefer to be contacted by email

34% prefer phone

11% prefer in-person meeting

case studies

socialize

using social media to reach reportersNora FerrellFollow on Twitter @NoraFerrellnora@newstips.org

Demetrio MaguigadFollow on Twitter @dmaguigaddemetrio@newstips.org

@npcommunicator www.communitymediaworkshop.org