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using social media to reach reporters
Nora Ferrell & Demetrio Maguigad
Connecting the Community with Media, the Workshop promotes news that matters!
are you online?
the shifting media landscape
reaching reporters online…
By the numbers
68% of journalists agree that reliance on social media has increased
69% use mobile phones to assist in their reporting
Top 3 reasons reporters use social networks:
Participate in conversations
Search individuals and organizations
Monitor sentiments or discussions
1.Be online
2.craft your communications plan
3.craft your message & story
4.create a contact list
5.listen and monitor online and on-the-ground
6.personalize your pitch
7.follow up and follow through
8.ensure content is online to share
By the numbers
53% of journalists still prefer to be contacted by email
34% prefer phone
11% prefer in-person meeting
case studies
socialize
using social media to reach reportersNora FerrellFollow on Twitter @[email protected]
Demetrio MaguigadFollow on Twitter @[email protected]
@npcommunicator www.communitymediaworkshop.org
