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Are you new to cloud computing and would like to learn more about Amazon Web Services? If you intend to implement a project and would like to discover the basics of the AWS Cloud, or if you are a startup looking to evaluate cloud computing, attend this complimentary webinar to learn more.
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Journey to the AWS Cloud: Introduction to AWS
Brett Hollman – Solutions Architecthollman@amazon.com
AWS Mission
Enable businesses and developers to use web services* to build scalable,
sophisticated applications.
*What people now call “the cloud”
Powering the Most Popular Internet Businesses
Trusted by Enterprises
Each day AWS adds the equivalent server capacity to power Amazon when it was a
global, $5.2B enterprise
$5.2B retail business
7,800 employees
A whole lot of servers
2003
Innovation on behalf of our customers:
158 new features and services in 11months of 2012
Why are customers adopting cloud computing?
Why are customers adopting cloud computing?
Variable expense Replace capital expenditure with variable expense
Why are customers adopting cloud computing?
Variable expense
On-premise
vs$0 to get startedPay as you go
Replace capital expenditure with variable expense
Capital investment & physical installation
Economies of scale Lower variable expense than companies can achieve themselves
Why are customers adopting cloud computing?
Economies of scale Lower variable expense than companies can achieve themselves
Why are customers adopting cloud computing?
Saved $34m on SmartHub application
10’s of millions of $ saved with first 12 apps
migrated to AWS
50% reduction in analytics
costs
Economies of scale Lower variable expense than companies can achieve themselves
Why are customers adopting cloud computing?
$3.01M
$0.90M
Source IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services
Accelerates Over Time.” July 2012
70% lower 5 year TCO per app
On-premise AWS
Economies of scale Lower variable expense than companies can achieve themselves
Why are customers adopting cloud computing?
Reduced Prices
More Customers
More AWS Usage
More Infra-structure
Economies of Scale
Lower Costs
Economies of scale Lower variable expense than companies can achieve themselves
Why are customers adopting cloud computing?
Reduced Prices
More Customers
More AWS Usage
More Infra-structure
Economies of Scale
Lower Costs
Economies of scale Lower variable expense than companies can achieve themselves
Why are customers adopting cloud computing?
Reduced Prices
More Customers
More AWS Usage
More Infra-structure
Economies of Scale
Lower Costs
Economies of scale Lower variable expense than companies can achieve themselves
Why are customers adopting cloud computing?
Reduced Prices
More Customers
More AWS Usage
More Infra-structure
Economies of Scale
Lower Costs
30+ price
reductions
since 2006
Why are customers adopting cloud computing?
Elastic capacity No need to guess capacity requirements and over-provision
Why are customers adopting cloud computing?
Actual demand
Predicted demand
Customerdissatisfaction
Waste
Demand
Time
Elastic capacity No need to guess capacity requirements and over-provision
Why are customers adopting cloud computing?
Elastic capacity No need to guess capacity requirements and over-provision
Elastic capacity
Demand
Time
Why are customers adopting cloud computing?
Speed and agility Infrastructure in minutes not weeks
Why are customers adopting cloud computing?
Speed and agility Infrastructure in minutes not weeks
“We reduced application deployment times from 2 months to 3
days.”
“Time to deploy from went weeks to hours.”
“We can double server capacity in
20 seconds”
Why are customers adopting cloud computing?
Speed and agility Infrastructure in minutes not weeks
Add New Dev Environment
Add New Production Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 servers
Number of Instances 1,000
Instance Type M3 Extra Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole
Infrastructure in MinutesOld World: Infrastructure in Weeks
Why are customers adopting cloud computing?
Speed and agility Infrastructure in minutes not weeks
Experiment Often
Fail quickly at a low cost
More Innovation
$00’sExperiment Infrequently
Failure is expensive
Less Innovation
“On-premise”
Why are customers adopting cloud computing?
Focus on business Not undifferentiated heavy IT lifting
Why are customers adopting cloud computing?
Focus on business Not undifferentiated heavy IT lifting
We take care of…
Data centersPower
CoolingCabling
NetworkingRacks
ServersStorageLabour
…so you don’t have to…
Buy and install new hardwareSet up and configure new
softwareBuild new data centers
Why are customers adopting cloud computing?
Global Reach Go global in minutes and reach a global audience
Why are customers adopting cloud computing?
Global Reach Go global in minutes and reach a global audience
Application
Why are customers adopting cloud computing?
Global Reach Go global in minutes and reach a global audience
Application
Elasticity
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Typical weekly traffic to Amazon.com
November traffic to Amazon.com
November
November traffic to Amazon.comProvisioned capacity
November
November traffic to Amazon.com76%
24%
Provisioned capacity
November
November traffic to Amazon.com
November
Num
ber
of E
C2
Inst
ance
s
4/12/2008 4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/20084/17/20084/13/2008
Case Study
40 servers to 5000 in 3 days
EC2 scaled to peak of 5000 instances
“Techcrunched”
Launch of Facebook modification
Steady state of ~40 instances
AWS Services
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Reference Model
RegionsAn independent collection of AWS resources in a
defined geography
A solid foundation for meeting location-dependent
privacy and compliance requirements
Global infrastructure
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Availability ZonesDesigned as independent failure zones
Physically separated within a typical metropolitan
region
Global infrastructure
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Edge LocationsTo deliver content to end users with lower latency
A global network of edge locations
Supports global DNS infrastructure (Route53) and
Cloud Front CDN
Global infrastructure
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Route 53Highly available and scalable Domain Name System
Extremely reliable and cost effective
Feature Details
Global Supported from AWS global edge locations for fast and reliable domain name resolution
Scalable Automatically scales based upon query volumes
Latency based routing
Supports resolution of endpoints based upon latency, enabling multi-region application delivery
Integrated Integrates with other AWS services allowing Route 53 to front load balancers, S3 and EC2
Secure Integrates with IAM giving fine grained control over DNS record access
Networking
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Virtual Private CloudPrivate, isolated section of the AWS Cloud
Launch resources in a virtual network that you define
complete control over your virtual networking environment
Internet
Networking
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
VPN ConnectionA Hardware VPN connection connects amazon
environment to your datacenter
Internet Protocol security (IPSec) VPN connection
Commonly used hardware supported
Internet
Networking
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Direct ConnectDedicated connection between your IT infrastructure
and the AWS datacenters
Extend your network infrastructure and VLANs into
AWS
Networking
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Vertical ScalingFrom $0.02/hr
Elastic Compute Cloud (EC2)Basic unit of compute capacity
Range of CPU, memory & local disk options
Instance types available, from micro to cluster compute
Feature Details
Flexible Run windows or Linux distributions
Scalable Wide range of instance types from micro to cluster compute
Machine Images Configurations can be saved as machine images (AMIs) from which new instances can be created
Full control Full root or administrator rights
Secure Full firewall control via Security Groups
Monitoring Publishes metrics to Cloud Watch
Inexpensive On-demand, Reserved and Spot instance types
VM Import/Export Import and export VM images to transfer configurations in and out of EC2
Compute
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
EC2 Terminology
©2011 Amazon Web Services May not be reused or redistributed without permission
AMI
Virtual Machine Configuration
Instance
Running or Stopped VM
VPC
EC2 “Classic”
“Public”
AZ Availability Zone
S3
EBS EBS EBS
VPC
EC2 “Classic”
“Public”
EBS EBS EBS
EBS Snapshots
S3 Buckets
Region
Auto-scalingAutomatic re-sizing of compute clusters based upon demand
Trigger auto-scaling policy
Feature Details
Control Define minimum and maximum instance pool sizes and when scaling and cool down occurs
Integrated to CloudWatch
Use metrics gathered by CloudWatch to drive scaling
Instance types Run auto scaling for on-demand instances and spot. Compatible with VPC
as-create-auto-scaling-group MyGroup --launch-configuration MyConfig--availability-zones eu-west-1a--min-size 4--max-size 200
Compute
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Elastic Load BalancingCreate highly scalable applications
Distribute load across EC2 instances in multiple
availability zones
Feature Details
Auto-scaling Automatically scales to handle request volume
Available Load balance across instances in multiple availability zones
Health checks Automatically checks health of instances and takes them in or out of service
Session stickiness Route requests to the same instance
Secure sockets layer Supports SSL offload from web and application servers with flexible cipher support
Monitoring Publishes metrics to Cloud Watch
Compute
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
S3 - Durable storage, any object99.999999999% durability of objects
Unlimited storage of objects of any type
Up to 5TB size per object
Feature Details
Flexible object store Buckets act like drives, folder structures within
Access control Granular control over object permissions
Server-side encryption 256bit AES encryption of objects
Multi-part uploads Improved throughput & control
Object versioning Archive old objects and version new ones
Object expiry Automatically remove old objects
Access logging Full audit log of bucket/object actions
Web content hosting Serve content as web site with built in page handling
Notifications Receive notifications on key events
Import/Export Physical device import/export service
Storage
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Case Study
“Spotify needed a storage solution that could scale very quickly without incurring
long lead times for upgrades. This led us to cloud storage, and in that market, Amazon Simple Storage Service (Amazon S3) is the
most mature large-scale product.
Amazon S3 gives us confidence in our ability to expand storage quickly while also
providing high data durability.”
Emil Fredriksson, Operations DirectorCase Study
Elastic Block StoreHigh performance block storage device
1GB to 1TB in size
Mount as drives to instances
Feature Details
High performance file system
Mount EBS as drives and format as required
Flexible size Volumes from 1GB to 1TB in size
Secure Private to your instances
Performance Use provisioned IOPS to get desired level of IO performance
Available Replicated within an Availability Zone
Backups Volumes can be snapshotted for point in time restore
Monitoring Detailed metrics captured via Cloud Watch
Storage
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
GlacierLow-cost storage service
Secure and durable storage for backup and
archive
For data that is infrequently accessed
Feature Details
Low cost $0.01/GB/month with no up-front capital commitments
Durable Same 99.999999999% durability as S3
Flexible Store any amount of data on-demand. Eliminate the need for capacity planning
Secure Leverage AWS’ robust security platform. Control access to your data.
API REST-based API to send and receive data
Import/Export Optionally use portable storage devices to import/export mass data
Vault inventory Index for real-time view of the contents of the vault
Storage
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Relational Database ServiceDatabase-as-a-Service
No need to install or manage database instances
Scalable and fault tolerant configurations
Feature Details
Platform support Create MySQL, SQL Server and Oracle RDBMS
Preconfigured Get started instantly with sensible default settings
Automated patching Keep your database platform up to date automatically
Backups Automatic backups and point in time recovery and full DB backups
Provisioned IOPS Specify IO throughput depending on requirements
Failover Automated failover to slave hosts in event of a failure
Replication Easily create read-replicas of your data and seamlessly replicate data across availability zones
Database
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
DynamoDBProvisioned throughput NoSQL database
Fast, predictable performance
Fully distributed, fault tolerant architecture
Feature Details
Provisioned throughput Dial up or down provisioned read/write capacity
Predictable performance
Average single digit millisecond latencies from SSD backed infrastructure
Strong consistency Be sure you are reading the most up to date values
Fault tolerant Data replicated across availability zones
Monitoring Integrated to Cloud Watch
Secure Integrates with AWS Identity and Access Management (IAM)
Elastic MapReduce Integrates with Elastic MapReduce for complex analytics on large datasets
Database
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Amazon SQS
Processing
task/processing trigger
Processing results
Amazon SQSReliable, highly scalable, queue service
for storing messages as they travel
between instances
Feature Details
Reliable Messages stored redundantly across multiple availability zones
Simple Simple APIs to send and receive messages
Scalable Unlimited number of messages
Secure Authentication of queues to ensure controlled access
Application Services
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Cloud SearchElastic search engine based upon
Amazon A9 search engine
Fully managed service with sophisticated
feature set
Scales automatically
DocumentServer
Results
SearchServer
Feature Details
Auto-scaling Automatically scales based upon request volumes and data volumes
High performance In memory operation means consistently low latency for search results
Sophisticated features Support for faceting, stemming, synonyms, stop words and custom rank expressions
Low cost Elastic service, pay for what you use
Application Services
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
CloudFrontWorld-wide content distribution network
Easily distribute content to end users with low latency,
high data transfer speeds, and no commitments.
Feature Details
Fast Multiple world-wide edge locations to serve content as close to your users as possible
Integrated with other services
Works seamlessly with S3 and EC2 origin servers
Dynamic content Supports static and dynamic content from origin servers
Streaming Supports rtmp from S3 and includes support for live streaming from Adobe FMS and Microsoft Media Server
London
Paris
NY
Served from S3/images/*
3
Served from EC2*.php
2
Single CNAMEwww.mysite.com
1
Application Services
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Elastic MapReduceManaged, elastic Hadoop cluster
Integrates with S3 & DynamoDB
Leverage Hive & Pig analytics scripts
Integrates with instance types such as spot
Application Services
Feature Details
Scalable Use as many or as few compute instances running Hadoop as you want. Modify the number of instances while your job flow is running
Integrated with other services
Works seamlessly with S3 as origin and output. Integrates with DynamoDB
Comprehensive Supports languages such as Hive and Pig for defining analytics, and allows complex definitions in Cascading, Java, Ruby, Perl, Python, PHP, R, or C++
Cost effective Works with Spot instance types
Monitoring Monitor job flows from with the management console
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Elastic BeanstalkOne-click deployment from Eclipse, Visual Studio and Git
Rapid deployment of applications
All AWS resources automatically created
Feature Details
Platform support Containers for Java, .NET, Ruby, Python, and PHP
Resource creation Creates load balancer, instances, auto scaling and monitoring automatically
Monitoring & Logs Integrated with Cloud Watch and consolidates server logs
Versioning Manage versions of applications and easily rollback deployments
Notifications Receive alerts on key events
Full resource access Access all underlying AWS resources as necessary
Deployment & Admin
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Cloud FormationAutomate creation of ‘stacks’ in a repeatable way
Scripting framework for AWS resource creation
Feature Details
Platform support Support for AWS resources from EC2 to IAM
Resource creation Creates AWS resources behind the scenes and reports on progress
Declarative Specify stacks in JSON format and source control your environments
Customizable Drive stack creation with parameters
{ "AWSTemplateFormatVersion" : "2010-09-09",
"Description" : "This template creates a CloudFormation stack that uses Amazon CloudFront and an Amazon EC2 AMI for Adobe Flash Media Server 4.5 to enable HTTP streaming of your live event.",
"Parameters" : { "InstanceType" : { "Type" : "String", "Description" : "The type of Amazon EC2 instance to launch. Valid values are: m1.large, m1.xlarge, m2.xlarge, m2.2xlarge, m2.4xlarge, c1.xlarge.", "Default" : "m1.xlarge", "AllowedValues" : [ "m1.large","m1.xlarge","m2.xlarge","m2.2xlarge","m2.4xlarge","c1.xlarge" ], "ConstraintDescription" : “
Deployment & Admin
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
Identity & Access ManagementGranular control of user rights with AWS
Automated granting of EC2 service rights
Software Developer KitsComprehensive support of programming models for using
AWS services
Deployment & Admin
Compute Storage
AWS Global Infrastructure
Database
App Services
Deployment & Administration
Networking
+ othersSimple Email Service
Simple Workflow ServiceSimple Notification Service
ElastiCacheCloudWatch
Storage GatewayAWS OpsWorks
…
Introducing Amazon RedshiftData Warehousing the AWS Way
Easily and rapidly analyze petabytes of data
1/10 the cost of traditional data warehouses
Automated deployment & administration
Compatible with popular BI tools
NEW! Amazon Elastic Transcoder
Utility computing
Compute
Storage
Security Scaling
Database
NetworkingMonitoring
Messaging
Workflow
DNS
Load Balancing
BackupCDN
On demand Pay as you go
Uniform Available
Utility computing
On a global footprint RegionsRegion
US-WEST (N. California) EU-WEST (Ireland)
ASIA PAC (Tokyo)
ASIA PAC (Singapore)
US-WEST (Oregon)
SOUTH AMERICA (Sao Paulo)
US-EAST (Virginia)
GOV CLOUD
ASIA PAC (Sydney)
Zones
Availability Zone
On a global footprint
At the end of a web service Controlec2-run-instances ami-b232d0db
--instance-count 3 --availability-zone eu-west-1a --instance-type m1.small
ec2-run-instances ami-b232d0db --instance-count 5 --availability-zone eu-west-1c --instance-type m1.medium
Control
ec2-run-instances ami-b232d0db --instance-count 2 --availability-zone us-east-1b --instance-type m1.xlarge
ec2-run-instances ami-b232d0db --instance-count 2 --availability-zone us-east-1d --instance-type m1.xlarge
At the end of a web service
At the end of a web service Control
elb-create-lb myLoadBalancer
as-create-auto-scaling-group MyGroup --launch-configuration MyConfig--availability-zones eu-west-1c--min-size 2--max-size 200
ec2-authorize default -p 80
and rich console services Control
Summary
Why are customers adopting cloud computing?
Variable expenseReplace capital
expenditure with variable expense
Economies of scaleLower variable expense
than companies can achieve themselves
Elastic capacityNo need to guess
capacity requirements and over-provision
Speed and agilityInfrastructure in minutes
not weeks
Focus on businessNot undifferentiated
heavy IT lifting
Global ReachGo global in minutes and reach a global audience
aws.amazon.com
Brett Hollman – hollman@amazon.com
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