Avvocating Leveraging Avvo

“Getting the Most out of Avvo”

January 22, 2010

Copyright 2010 - Avvo, Inc.

cating

Avvo, Inc. Confidential - Copyright 2009

Avvo Products

Legal Guides

Avvo Answers

Avvo Profile

Free Avvo ProfileAvvo RatingClient RatingsPeer RatingsLinks to: Website Blog Social MediaPicturesVideoLanguagesCasesWork ExperienceEducation AwardsPublicationsSpeaking EngagementsAvvo contributions

Avvo Pro

Avvo Firm Claim

• Claim all firm attorney profiles in one step

• Simple & free• Manage profiles

centrally, or let each attorney manage

• 100+ firms participating

Add Photos / Video

• Profiles with photos are 6x more likely to be viewed

• ¾ headshot vs. full body• Dark shots may not show

up in thumbnails

Add Client Reviews

• Most important to consumers

• Avvo = Gold Standard• 85% of client reviews are

positive• Don’t fear the negative

review– Opportunity to respond– Push down negative

reviews– Work with Avvo

Get Peer Endorsements

• Can positively impact Avvo Rating

• Showcase your “virtual” law firm

• Endorser must have claimed Avvo profile

• No “log-rolling”

Answer Questions

Answer Questions

Answer Questions

• Clients find you through “long tail” searches

• Closing tool• Contributor points

– Top answers featured throughout site

– Leader boards

• Sign up for e-mail notifications

Publish Legal Guides

Publish Legal Guides

Avvo Advertising

Syndicate Avvo Content

• Tool for lawyers who have built content on Avvo to bring it to their own websites

• Core Web Presence = where you spend the majority of your time and money

Add Badge

Avvo Legal News Surveys

• Get quoted in top lawyer surveys

• Recent survey picked up by Marketwatch Radio– ABC Moneymatters– BusinessWeek

Use Avvo For PR

Thank You

Avvo Webinars - 2010• Watch Avvo Blog• Thursdays at 10AM (usually)•  Avvo, marketing, social

media, CLE, etc., etc. • Guest speakers• Upcoming webinars:

– 2/4 – SEO– 2/18 – GUEST:  Becoming

a Thought Leader Through Social Media with Adrian Dayton

Stay in Touch• Mark Britton

– mark@avvo.com– Twitter.com/mark_britton– www.avvoblog.com – LinkedIn Group– Facebook Group