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Avvo, Inc. Confidential - ©2013
Ignite Your Business Development
Avvo Webinar
May 22, 2013
Twitter.com/mark_britton
Warm-Up #1:Opportunity Stretch
BizDev Marketing
Lawyers Inbound Marketing
Copyright 2011 - Avvo, Inc.
Who Should Use Call Analytics?
15 Years Ago
1998
Today
2013
OH MY. How Do I Manage It All?
Copyright 2012 - Avvo, Inc.
This is NOT a Strategy
Objectives
Strategic BizDev – 3 Objectives
GROW your audience
KNOW what works
CONVERT prospects
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2
3
Strategic BizDev – 3 Objectives
GROW your audience
KNOW what works
CONVERT prospects
1
2
3
Referring Attorney
Existing Client
Potential Client
Target Audience
Time vs. Money
2013
ID + Test + CWP
CWP
Tests:
Money + Morning
Audiences:
Man + Machine
Requirements:
Helpful + Dynamic +
Functional
CWP – Your Storefront
Recap: Grow Your Audience
ID target audience
ID target time + money
ID + test channels
Point everything back to your CWP
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THE SOCIAL MEDIA OPPORTUNITY
500mm RUs
4B videos/day
1B+ RUs 150mm RUs
5.5mm visits275,000 contacts
170mm RUs
WORKING THE SOCIAL NETWORKS
Strategic BizDev – 3 Objectives
GROW your audience
KNOW what works
CONVERT prospects
1
2
3
This is NOT a Strategy
MONITOR & MEASURE
Availability
Contact Management Dashboard
MOBILE
488mm smart devices shipped in 2011 vs. 415mm PCs
Lost branding!
The video you are trying to watch is
a format not supported
Video will not play on tablet!
Number is not clickable!
Strategic BizDev – 3 Objectives
GROW your audience
KNOW what works
CONVERT prospects
1
2
3
Don’t Leave Prospects at the Door
Source: Insidesales.com, 2012
Recap: Strategic BizDev
GROW your audience
KNOW what works
CONVERT prospects
1
2
3
Avvo Profile
Twitter.com/mark_britton
Lawyer Marketing Blog:
www.lawyernomics.avvo.com
Avvo Blog: www.avvoblog.com
Contact Me
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