Andre Schaffner - How social software enhances your customer relations & sales success

Create a smarter Workforce

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Today's challenges

● Talent is everywhere

● New generations enter the job market

● Change of working time models

● Transform „System of Record“ to „System of Engagement“

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From System of Record...

System of record (document) = „Knowledge Coffins“

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„People-centric“ stored knowledge, because a document contains only a subset of the information, which its author could provide.

...to System of Engagement?

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Key source of sustained economic value

Source 1: 2012 IBM CEO-Studie: Q24 “What do you see as the key sources of sustained economic value in your organization?”

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Create a smarter Workforce

How can the IT department support the process of moving the focus more to the employee?

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One day in the Life of Ivan Denisovich

06:30 As usual I am wide awake and happy!

06:45 After having a shower I have breakfast with the whole family

07:00 – 08:00 On the way to work there is no traffic jam, just empty roads.If I take the train, I always have my seat and there's no delay.

08:00 – 12:00 4 hours to work. I'm as alwayscreative, productive and 100%motivated!

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One day in the Life of Ivan Denisovich

12:00 - 13:00 Have lunch with my colleagues. There is no reservation required in the best restaurant in town.

13:00 - 17:30 Another four hours to work. In this time, I am highlyefficient and rich in ideas.

17:30 – 18:30 On my journey home, all commuters are careful.I arrive home completely relaxed.

18:30 – 22:30 After work with the family. I have plenty of time for mychildren, my wife and for my hobby.

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What a waste of manpower!

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It's a long-term habit!

Why do we work like this?

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Humans are social beings

...we need discussions and exchange ...we need to team up with others

Why do we work like this?

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● We are diligent

● We are careful

● We are smart

...we have been like this for more than 100 years...

What are we great at being?

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The others can do it as well as we can!

...but this is just „Me, too“

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71% of the employees are not engaged at work.

Nevertheless...

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● Creative power!

● Initiative!

● Dedication!

...and all between 08:00 – 17:30 ???

What the employer is looking for...

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People are much more engaged

...and in private life?

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● It's more than „just“ about money

● High degree of participation and control

● We get satisfaction

Why is it like this?

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Getting satisfaction from work:

● feedback and support● work in Ad-Hoc Teams● personal growth● „digital“ reputation● recognition „Likes“, „Comments“

Transfer to business life

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Getting satisfaction from work:

● Fun (the opposite of fun is not work, it's depression)● Take pleasure in work

Transfer to business life

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● Makes people „visible“ and finds talents

How can social software help?

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● Connects (global) people and teams in communities● Encourages a willingness to help

How can social software help?

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● WebGate's Pinball Corner:

The Pinball example

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● A pinball machine is prone to failure.

The Pinball example

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● Get help form a internet pinball forum!

The Pinball example

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● ...and it's the same within your company!

How can social software help?

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● Collects knowhow and interconnects it 'socially' with people● Increases the chance of a „knowledge accident“

How can social software help?

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● Rise in people estimation and respect● Results in a growing job satisfaction

How can social software help?

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● Any time, any place and any device● This gives you the chance to work when you are effective and efficient

How can social software help?

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● Working time models are changing

● Joint work must be cultivated by the management. Tools and software must be provided to the employees.

● Today, the IT department has the technology and is able to deliver the appropriate Social Business Software.

Shared knowledge is worth infnitely more than knowledge that is not accessible.

Conclusion

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André SchaffnerDeputy managing directorPhone: +41 44 727 93 07Mail: andre.schaffner@webgate.bizTwitter: @andreWebGate

Christian GüdemannCTOPhone: +41 44 727 93 08Mail: christian.guedemann@webgate.bizTwitter: @guedeWebGate

WebGate Consulting AG, Riedstrasse 3, 8953 Dietikon www.webgate.biz

Any questions?

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