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The solution to 20 yrs of failed BI implementations, 8-24% user adoption and wasting end users and management's time and money. Analytics and BI investment continues to be top of Gartner, Info week, Forrester companies to-do lists, but BI fails to deliver - until now. Read and comment on Outcome + Audience Centric BI designed to ensure knowledge worker and enterprise performance enhancement.
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OUTCOME + AUDIENCE CENTRIC ANALYTICS
THE NEXT PERFORMANCE FRONTIER
Keynote:Michael R Hoffman, Client x Clientmrhoffman@clientxclient.comTwitter: mrhoffmanPhone: 908.542.1134
ANALYTICS TRANSFORMATION
1970s and 80s | Mainframe Greenbar Reports
1990s | Client / Server , Desktop, Proprietary Analytic Solutions (Silos)
2000s | Web, Dashboards, Self Service BI, BI Platforms
Today | O+ A Analytics
Copyright ClientXClient contact MRHoffman@ClientXClient.com Twitter: mrhoffman
Everyone Has BI & BA
4.
1
Big Data Growth
8x0Analytics Failure Rate
70
Information Complexity
85percent of end users dissatisfied with BI projects
percent of managers citing burden to decision making is complexity of tools, data, methods
Data growth due to social, machine to machine, web and data od data
mean number of BI systems per company
TODAY’S CHALLENGES
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IMAGINE IF…
YOU COULD ACHIEVE THESE BENEFITS:
REDUCED COSTS FLEXIBILITY
MORE MOBILITY
EASY TO IMPLEMENTAGILITY
HIGHLY AUTOMATED
END USERPRODUCTIVI
TY
WITH AN ANALYTICS SOLUTION THAT IS:
EFFICIENTUSER
CENTRICOUTCOMEFOCUSED
SCALABLE AND ELASTIC
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OUTCOME + AUDIENCE CENTRIC = POWER
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O + A ANALYTICS IS…
A NEW APPROACH
DELIVERS HIGHEST VALUE IN SHORTEST TIME
BUILT ON YOUR INVESTMENTS
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O+A DELIVERS ON ANALYTICS PROMISE
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ANCHOR IN 4 DIFFERENTIATORS
• Outcome Centric – analytics monetized by related change in outcome: Risk $, Opportunity $, Innovation $
• Audience Centric – Support Individual’s Information & Learning Consumption Profiles & Role
• Manage Analytics as Content – Borrow from Apple’s Consumer (Audience) Centric Ecosystem to Model Self Optimizing Analytics Infrastructure
• Leverage Social, Knowledge Management and Design Thinking
Copyright ClientXClient contact MRHoffman@ClientXClient.com Twitter: mrhoffman
BEST SOLUTION FOR BUSINESS & IT
…grow revenue?
…meet user/exec demand for mobile BI?
…improve end user experience & satisfaction?
How can I…
BusinessObjectives
Innovation
Top line growth
Operational Excellence
Reduce costs
Resources and IT Assets
Gain market share
…Legacy Claims Database
Home Claims System
Business Partner Claims System
AutoClaims System
LifeInsuranceClaims
Big DataCustomer Database
Operations Systems
Business Partner System
Finance System
HR Systems
…reduce BI cost and cost per question?
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CLIENTxCLIENT, Proprietary
By 2014, fewer than 30% of BI initiatives
will align analytic metrics completely with
enterprise business drivers.
Organizations often develop and deploy hindsighted-oriented metrics and/or query applications focusing on metrics that users may find interesting, but that don’t represent the operational or strategic controls used to facilitate business performance.
Gartner
WHY OUTCOME CENTRIC?
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WHY OUTCOME CENTRIC?
AnalyticsWhat’s the best that can happen?
What will happen next?
What if these trends continue?
Why is this happening?
What actions are needed?
Where exactly is the problem?
How many, how often, where?
What happened?
Co
mp
etit
ive
Ad
van
tag
e
Degree of Intelligence
Outcome?
Decision Optimization
Predictive Analytics
Forecasting
Statistical models
Alerts
Query/drill down
Ad hoc reports
Standard reports
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WHY OUTCOME CENTRIC?
O+A DELIVERS RESULTS
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ANALYTICS HAS AN AUDIENCE PROBLEM – 8-24% ADOPTION… NEED FOR AUDIENCE CENTRIC ANALYTICS
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AUDIENCE CENTRIC USER PROFILES DETERMINE DELIVERY SCOPE*
40% Reporting Aware
10% Hands On Deep Analytics
20% Reporting Engaged
30% Voice Activated
How you communicate your results to decision makers is just as important, if not more so, than getting the results themselves Tom Davenport – Babson College
*Analytic Asset Inventory DeliverableCopyright ClientXClient contact MRHoffman@ClientXClient.com Twitter: mrhoffman
TO ENSURE ANALYTICS USE AND RELEVENCE, YOU MUST DELIVER PER END USER’S LEARNING STYLE
Visual - needs to see text, diagrams, flow charts, demonstrations.
Auditory - needs to hear, either to listen or to participate in discussions.
Tactile/Kinesthetic - needs to write, to touch, to do, to move, to build.
Reflective - needs to think through before doing.
Social - prefers to study with other people.
Solitary - prefers to study alone.
*Analytic Asset Inventory Deliverable
AUDIENCE CENTRIC ANALYTICS FACTORS LEARNING STYLE*About learning styles: http://gatortracks.pbworks.com/f/social+media.pdf
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DESIGN BASED ON AUDIENCE & OUTCOME
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WHY MOBILE – WHY AUDIENCE CENTRIC
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At a recent Aberdeen briefing by Andrew Borg, the subject of mobile app advantages surfaced. Survey data taken from 240 enterprises suggest that [overall], the use of mobile apps designed specifically to help employees get their work done, increased productivity by 45%. …
But the kicker in Aberdeen’s study revealed that business intelligence data is twice as likely to be used by enterprise workers if they’re simply offered a means to access the data through a mobile device.
CLIENTXCLIENT OUTCOME + AUDIENCE SCOPES & DELIVERS MOBILE
Copyright ClientXClient contact MRHoffman@ClientXClient.com Twitter: mrhoffman
Rule # 4We don’t pay attention to boring things.
Rule # 10Vision trumps all other senses.
AUDIENCE CENTRIC ANALYTICS MUST BE MANAGED AS CONTENT
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CONSUMER ORIENTED ANALYTICS INFORMATION ARCHITECTURE
CxC’s Outcome + Audience Centric Analytics Delivery System Borrows from Apple’s Successful Model
• Browse Content• Play Content• Rate Content
• Browse Content• Play Content• Rate Content• Alter Content• Add Content
• Find Content• Buy Content• Buy Applications• Subscribe to Content
Acquire
ManageInteract
System
• Delete Content• Make Playlists• Stream Content• Burn CDs• Etc.
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CLIENT X CLIENT OUTCOME + AUDIENCE ANALYTICS INFORMATION ARCHITECTURE
Focus On Knowledge Worker Preferences & Value
Interact AcquireSubscribe
• “ My Goals” Status
• Any-Screen Access
• Mobile (BYOD)• Rate & Review• Simulations• Calc’s & Tools• What If’s• Decision
Support• BPM, CRM, CEM• Performance
Management• ‘Like’ & ‘Share’
Create
• “Favorites”• “Like”• Alerts• My Dashboards• My Report Views• “Search”• “People like
you…”• My Playlist• My Schedule• Distribute
• Search• Sensors• Subject Areas• Performance
Libraries• What’s Popular• Collaboration• Monetize
Assets• Algo & Model
Libraries• Knowledge
Management• Governance &
Compliance• Asset Inventory
• Information Integration
• ETL and Data Warehousing/Marts
• Big Data• App Development• Data Quality• Predictive Models• Organic Models• Cloud: SAAS,
PAAS• Sensors • Reporting• Video• Gamification
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O + A ANALYTICS REQUIRES TALENT MIX
“To meet the explosion in channels, devices and touchpoints, build a team that blends skills in analysis, programming and user experience.”
• Forrester
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CLIENT X CLIENT’S ANALYTICS ASSET INVENTORY
BusinessObjectives
Innovation
Top line growth
Operational excellence
Reduce costs
Analytic Assets
Gain market share
…Legacy Claims Database
Home Claims System
Business Partner Claims System
AutoClaims System
LifeInsuranceClaims
Schematic of enterprise analytics processes, data & systems
Monetizes each analytic asset
Catalogs and monetizes analytic assets
Rationalizes analytics investments
Foundation for knowledge
AlertBusiness Rule in
BPM
Weekly Report
Customer Segment
Score
Derived Data Risk Score
Exec Dashboard
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ANALYTICS ASSET INVENTORY PROFILES AUDIENCE ANALYTICS PREFERENCES & ROLES
*Analytic Asset Inventory DeliverableCopyright ClientXClient contact MRHoffman@ClientXClient.com Twitter: mrhoffman
ANALYTIC ASSET INVENTORY REPORTING: EXAMINE ANALYTICS FOR ROI AND STRATEGIC VALUE
$ C
ost
Strategic Value Bubbles represent company’s individual analytic assets: reports, dashboard, algorithms, derived data (i.e. segmentation, NPV, EBIDTA), subscription data; etc. cataloged in Analytic Asset Inventory
Copyright ClientXClient contact MRHoffman@ClientXClient.com Twitter: mrhoffman
Audie
nce
Sati
sfact
ion (
Avg. End U
ser
Sco
re)
Strategic ValueBubbles represent company’s individual analytic assets: reports, dashboard, algorithms, derived data (i.e. segmentation, NPV, EBIDTA), subscription data; etc. Bubble size = cost; cataloged in Analytic Asset Inventory
ANALYTICS SATISFACTION VS VALUE
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PRODUCT DESCRIPTION: ANALYTICS OF ANALYTICS
Analytics of Analytics Deliverables
Deliverable Purpose
Domain Scorecard Measure of BI/BA readiness
Return on Analytics Measure of costs and strategic value
Operational Efficiency Analysis Measure of process automation, delivery, scheduling efficiency
Satisfaction Index Measure of end user satisfaction, KPIs
Applied Analytics Gap Analysis Insights into desired outcomes
IT Asset Topography Inventory of technical architecture
Custom Reports
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PRODUCT DESCRIPTION: BI/BA/REPORTING MATURITY PROFILE
• Maturity/Capability Scorecard• Suggestions and Recommendations:
− High value BI / BA / Reporting initiatives− Future BI / BA / BA capability upgrades− Analytic use cases
BI / BA / Reporting Maturity Assessment Deliverables
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WHY BASELINE THE CURRENT BI ECO-SYSTEM?
A few benefits: • Helps appraise current BI spend.• Foundation for integration of emerging
technologies.• Enhances communication between IT,
business units, and centers of excellence.
• Basis for Analytics Information Architecture Roadmap & Reference Architecture
The primary purpose of the Analytic Asset Inventory is to order and analyze complex BI / BA / Reporting eco-systems.
Business Analytics
Cloud, Big Data, Mobile,
BYODInformation
Insights
Information Integration and Mgmt.
Data Governance
Systems IntegrationArchitecture
Business Analytics Insights
Business Process Opt.
Decision Support,
Performance Mgmt. KPIs
Copyright ClientXClient contact MRHoffman@ClientXClient.com Twitter: mrhoffman
WHY ANALYTICS ASSET INVENTORY
Technology (IT)
• Baseline for transition to next generation analytics architecture design driven by:− Elevated end user
expectations− Next generation BI tools− Big data − BYOD− Mobile − Cloud
• Bring order to current analytics portfolio, reduce reactive and ad-hoc requests
• Assess value of current analytics platform(s)/eco-system, identify areas to lower costs and increase efficiencies
• Improve end user satisfaction
• Baseline maturity assessment for transition to:− Business process
Management (embedded BI)
− Replacing legacy reports− Analytics as content− Collaboration
• Improve end user satisfaction
• Bring order to & rationalize current analytics portfolio, reduce reactive and ad-hoc requests, reduce duplication of effort
• Assert leadership role by clearly understanding current state as baseline for roadmap to future state vision
• Pinpoint areas to create competitive advantage
• Broaden audience benefiting through advanced analytics to grow overall performance
• Assess value of current analytics to business outcomes
• Improve end user satisfaction
• Reduce exposure to performance surprises
• Reduce analytic cycle time
• Improve analytics usability and applicability
Top reasons our client’s request Analytics Assets InventoryLine of
Business/DepartmentBI/BA Centers of
Excellence
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PRODUCT DESCRIPTION – ANALYTICS CATALOG AND TAXONOMY
• Company’s Analytics Catalog
• Analytics Taxonomy• Standard and custom
reports available
Catalog and Taxonomy Deliverables:
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HOW YOU COMMUNICATE YOUR RESULTS TO DECISION MAKERS IS JUST AS IMPORTANT, IF NOT MORE SO, THAN GETTING THE
RESULTS THEMSELVESTom Davenport – Babson College
Product Description: End User Consumption Profile
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ANALYTICS ASSET INVENTORY PROVIDESFRAMEWORK FOR NEXT GENERATION ANALYTICS TECHNICAL & RESOURCE DESIGN
TraditionalAnalytics
In-Line/Analytics – Pre-Compute Continuous Testing
Off-Line Analytic Projects
BYOD, SocialC-Sourcing
Predictive Scenarios
Reporting
Enabling TrendsBig Data Approaches
Social/BYOD Access
Hyper Analytics Integration
Microsoft & Google Breakthroughs
R
In-Memory Analysis
Columnar database
Cloud Analytic Services
What Happened?
Why Did it Happen?
What Could Happen?
Through 2013, 20% of organizations will have the skills and maturity necessary to fully exploit next generation analytics
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O+A ANALYTICS VISION
BUSINESS INTELLIGENCE
ENTERPRISE CONTENT
MANAGEMENTCOLLABORATION ENTERPRISE
SEARCH
Best Analytics Experience Across PC, Phone, and Browser
On-premises
Online
Analytics on Your Terms
UNIFIED COMMUNICATION
S
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OUTCOME +AUDIENCEANALYTICS
DEPTH & BREADTH OF SOLUTIONS
END TO ENDCAPABILITY
ACCESS TO SKILLS
FUTURE PROOF
SERVICES
VENDOR AGNOSTIC
(INTEGRATION)
DATAMANAGEMENT
EXPERTISE
ANALYTICSMANAGEMENT
INNOVATION
Why CLIENTxCLIENT?
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DELIVERING 0+A ANALYTICS AS A SERVICE
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WHAT CONSTITUTES O+A SERVICES?
CONSULTANTS & STAFFINGELASTICITY & EFFICIENCY
0+A ANALYTICSAS A SERVICE
O+A BIG DATA & CLOUD AS A SERVICE
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WHAT CONSTITUTES O+A ANALYTICS?
SOFTWAREAS A SERVICE
PLATFORMAS A SERVICE
INFRASTRUCTUREAS A SERVICE
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IS OUTCOME + AUDIENCE ANALYTICS READY FOR YOU?
SOUND INFORMATION ARCHITECTURE?
DESIGNED TO QUICKLY ANSWER USERS “NEXT” QUESTION?
CAN USERS NAVIGATE SOLUTION?
WILL O + A WORK WITH MY APPLICATIONS?
MEETS IT AND BUSINESS OBJECTIVES?
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OUTCOME + AUDIENCE ANALYTICS PRINCIPLES
CONFIDENTIALITY
INTEGRITY
INNOVATION
ACCOUNTABILITY
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OUTCOME +AUDIENCE ANALYTICS
Q & A
CONTACT: MICHAEL HOFFMAN @908.542.1134 OR MRHOFFMAN@CLIENTXCLIENT.COM
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