Analysis of Results

Interpreting results

Zendesk help to understand the value of the

results

● With Sticky product’s results you will find out

what people looked at in your study.

● You will gain conclusions on how to optimize

your experiment.

● The following examples illustrates the

insights you can get...

What results do I get?

Which design

receives

correct

attention?

What influences

decisions?

And what

doesn’t?

Logo is missed in new design.

How long can my message be?

Stickiness: 5.3 sec

Max readable words: 26

Actual words: 21

Stickiness: 5.2 sec

Max readable words: 26

Actual words: 56

Up to 100% Read

Up to 46% Read

Individual ads outperform on specific sites

2x higher SEEN

Images

Interpreting image results

What leads

people to

see your

branding?

45 %

SEEN

13% SEEN

In the below image study the results illustrates that logo placement get’s much higher

percentage SEEN in the left image than the right one.

Find out what elements on your image get the attention

it’s intended to get

What influences

their decision?

The top section gets the most

attention and therefore higher %

SEEN.

AdScore

When An Online Ad Is ‘Viewable’...

Is Anybody Actually Looking?

What parameters affects the visibility?

The same top right position can vary in visibility... Same ad but higher % SEEN

You can test how your Ad performs

against your competitor..

70 % SEEN 40 % SEEN

The left side Ad gets higher SEEN than the right one. You can gain

important insights whether your advertising is being viewed or not.

Website

Interpreting website results

Are elements skipped?

Salience: 0.14 sec until

Stickiness: 8.4 sec

Salience: 6.1 sec until

Stickiness: 5.3 sec

Salience: 13.7 sec until

Stickiness: 5.2 sec

Salience: 16.5 sec until

Stickiness: 1.4 sec

Salience: 13.6 sec until

Stickiness: 1.0 sec

#1

#2

#3

#4

Skipped - #5

Full Heatmap

(Sec 0 to first click)

Heatmap 0-4 sec

(What they see first)

Heatmap 10+ sec

(Where they end up)

Heatmap 4-10 sec

(What they see next)

What is seen over time?

More on interpreting your results...

● With Sticky’s products the visual attention level is

measurable.

● Your objective determines the results to analyze.

● You can easily gain more insights even after the study

is finished. By creating additional AOI:s you will get

more results.

● What does the results tell? Find out what elements are

SEEN, in what order and, for how long the attention

lasted.