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Interpreting results
Zendesk help to understand the value of the
results
● With Sticky product’s results you will find out
what people looked at in your study.
● You will gain conclusions on how to optimize
your experiment.
● The following examples illustrates the
insights you can get...
What results do I get?
Which design
receives
correct
attention?
What influences
decisions?
And what
doesn’t?
Logo is missed in new design.
How long can my message be?
Stickiness: 5.3 sec
Max readable words: 26
Actual words: 21
Stickiness: 5.2 sec
Max readable words: 26
Actual words: 56
Up to 100% Read
Up to 46% Read
Individual ads outperform on specific sites
2x higher SEEN
Images
Interpreting image results
What leads
people to
see your
branding?
45 %
SEEN
13% SEEN
In the below image study the results illustrates that logo placement get’s much higher
percentage SEEN in the left image than the right one.
Find out what elements on your image get the attention
it’s intended to get
What influences
their decision?
The top section gets the most
attention and therefore higher %
SEEN.
AdScore
When An Online Ad Is ‘Viewable’...
Is Anybody Actually Looking?
What parameters affects the visibility?
The same top right position can vary in visibility... Same ad but higher % SEEN
You can test how your Ad performs
against your competitor..
70 % SEEN 40 % SEEN
The left side Ad gets higher SEEN than the right one. You can gain
important insights whether your advertising is being viewed or not.
Website
Interpreting website results
Are elements skipped?
Salience: 0.14 sec until
Stickiness: 8.4 sec
Salience: 6.1 sec until
Stickiness: 5.3 sec
Salience: 13.7 sec until
Stickiness: 5.2 sec
Salience: 16.5 sec until
Stickiness: 1.4 sec
Salience: 13.6 sec until
Stickiness: 1.0 sec
#1
#2
#3
#4
Skipped - #5
Full Heatmap
(Sec 0 to first click)
Heatmap 0-4 sec
(What they see first)
Heatmap 10+ sec
(Where they end up)
Heatmap 4-10 sec
(What they see next)
What is seen over time?
More on interpreting your results...
● With Sticky’s products the visual attention level is
measurable.
● Your objective determines the results to analyze.
● You can easily gain more insights even after the study
is finished. By creating additional AOI:s you will get
more results.
● What does the results tell? Find out what elements are
SEEN, in what order and, for how long the attention
lasted.