AmbITion Roadshow North East Introduction by Hannah Rudman

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Hannah's overview of the world as we currently know it: world 2.0! An outline of current cultural behaviour, and a suggestion of what changes in socio-economic behaviour might mean for the 21st Century arts organisation.

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North East Roadshow

Introduction: Hannah Rudman

Monday, 16 March 2009

What is an AmbITion Roadshow?

• excite!

• share!

• show!

• inform!

Monday, 16 March 2009

What is an AmbITion Roadshow?

• excite!

• share!

• show!

• inform!

Monday, 16 March 2009

What is an AmbITion Roadshow?

• excite!

• share!

• show!

• inform!

Monday, 16 March 2009

...network!

Monday, 16 March 2009

...network!

Monday, 16 March 2009

...network!

Monday, 16 March 2009

http://getambition.wordpress.com/

Monday, 16 March 2009

3% world on broadband

now

10% in 18 mths

4bn mobile users in 12

months

Monday, 16 March 2009

What trends are we looking at?

Microtrends 1-3 yearsFashion, fads,

technology devices/platforms

Macrotrends 5-15 years

Business cycles, technologies

impacting socio/cultural/economic

behaviours

Megatrends 15-50 years Societal shifts, industrial shifts

Gigatrends 50+ years New Societies

Monday, 16 March 2009

WI / wii

Monday, 16 March 2009

Growing up at different times = different understandings of where we’re at

Monday, 16 March 2009

Growing up at different times = different understandings of where we’re at

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Digital natives/migrants

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New audience behaviours

Monday, 16 March 2009

New audience behaviours

• Personalise

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New audience behaviours

• Personalise• Participate

Monday, 16 March 2009

New audience behaviours

• Personalise• Participate• Co-produce

Monday, 16 March 2009

New audience behaviours

• Personalise• Participate• Co-produce• Create meaning

– Alan Brown’s latest research: WolfBrown

Monday, 16 March 2009

New audience behaviours

• Personalise• Participate• Co-produce• Create meaning

– Alan Brown’s latest research: WolfBrown

This affects:– Artistic practice– Organisations’ operations– Business models

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“The proper artistic response to digital technology is to embrace it as a new window that is eternally human, and

to use it with passion, wisdom, fearlessness and joy”.

Ralph Lombeglia, MIT

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new opportunity: global audience

Monday, 16 March 2009

new opportunity: organisational / operational efficiencies

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new opportunity: monetise/fundraise differently

Monday, 16 March 2009

new opportunity: monetise/fundraise differently

Monday, 16 March 2009

new opportunity: monetise/fundraise differently

Monday, 16 March 2009

new opportunity: monetise/fundraise differently

Monday, 16 March 2009

new opportunity: monetise/fundraise differently

Monday, 16 March 2009

Monday, 16 March 2009

Thanks for listening!

(Sorry for the puns:straightfrommybrain.com)

Monday, 16 March 2009

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