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Hannah's overview of the world as we currently know it: world 2.0! An outline of current cultural behaviour, and a suggestion of what changes in socio-economic behaviour might mean for the 21st Century arts organisation.
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North East Roadshow
Introduction: Hannah Rudman
Monday, 16 March 2009
What is an AmbITion Roadshow?
• excite!
• share!
• show!
• inform!
Monday, 16 March 2009
What is an AmbITion Roadshow?
• excite!
• share!
• show!
• inform!
Monday, 16 March 2009
What is an AmbITion Roadshow?
• excite!
• share!
• show!
• inform!
Monday, 16 March 2009
...network!
Monday, 16 March 2009
...network!
Monday, 16 March 2009
...network!
Monday, 16 March 2009
http://getambition.wordpress.com/
Monday, 16 March 2009
3% world on broadband
now
10% in 18 mths
4bn mobile users in 12
months
Monday, 16 March 2009
What trends are we looking at?
Microtrends 1-3 yearsFashion, fads,
technology devices/platforms
Macrotrends 5-15 years
Business cycles, technologies
impacting socio/cultural/economic
behaviours
Megatrends 15-50 years Societal shifts, industrial shifts
Gigatrends 50+ years New Societies
Monday, 16 March 2009
WI / wii
Monday, 16 March 2009
Growing up at different times = different understandings of where we’re at
Monday, 16 March 2009
Growing up at different times = different understandings of where we’re at
Monday, 16 March 2009
Digital natives/migrants
Monday, 16 March 2009
New audience behaviours
Monday, 16 March 2009
New audience behaviours
• Personalise
Monday, 16 March 2009
New audience behaviours
• Personalise• Participate
Monday, 16 March 2009
New audience behaviours
• Personalise• Participate• Co-produce
Monday, 16 March 2009
New audience behaviours
• Personalise• Participate• Co-produce• Create meaning
– Alan Brown’s latest research: WolfBrown
Monday, 16 March 2009
New audience behaviours
• Personalise• Participate• Co-produce• Create meaning
– Alan Brown’s latest research: WolfBrown
This affects:– Artistic practice– Organisations’ operations– Business models
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
“The proper artistic response to digital technology is to embrace it as a new window that is eternally human, and
to use it with passion, wisdom, fearlessness and joy”.
Ralph Lombeglia, MIT
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
Monday, 16 March 2009
new opportunity: global audience
Monday, 16 March 2009
new opportunity: organisational / operational efficiencies
Monday, 16 March 2009
new opportunity: monetise/fundraise differently
Monday, 16 March 2009
new opportunity: monetise/fundraise differently
Monday, 16 March 2009
new opportunity: monetise/fundraise differently
Monday, 16 March 2009
new opportunity: monetise/fundraise differently
Monday, 16 March 2009
new opportunity: monetise/fundraise differently
Monday, 16 March 2009
Monday, 16 March 2009
Thanks for listening!
(Sorry for the puns:straightfrommybrain.com)
Monday, 16 March 2009
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