Agile UX NYC -- 4 keys to success in a design driven company

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Being design focused is a good way to add value and remove risk in any operation but is particularly suited to/useful for the internet in 2012. The landscape of company building is changing, and companies that make the design mindset a full-stack commitment will win. From my experience, companies that have successfully committed to the design mindset create a culture with

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RPMs > Horsepower

Flickr :: AndyArmstrong

My design classroom

Flickr :: rbs10025

changing landscape of company building

Flickr ::Cory660

modern languages

cloud services

distribution platforms

The web has returned to the basics of customer development

design must follow

…or choose to lead

problem definition

sketch or prototype

improve solutions

implement best solution

to max RPMs, mindset > skillset

and

*

#1

9

value option value

Flickr ::billaday 9

Caveat to #1: Steve Jobs

#2

Feedback usually looks like this

Flickr :: a_big_big_world

It should be an effort to understand

Flickr :: r4n

shhhh…watch Flickr :: DrewTM

Flickr ::fx.visual

#3

www.warbyparker.com/annual-report-2011

Flickr ::Traftery

17

#4

18

make it tangible

18

Flickr :: bredgur

sneakerheadVC.com @phineasb

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