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In this talk presented at Lean UX NYC 2013, I reflected on how lean startup is applied in a consulting context. This is an iterated second version of this talk, focused on the Lean UX NYC audience. I gave a longer version of this talk, focused on UX designers, with Martina Schell at Interaction 13. You can watch that talk over here: http://vimeo.com/62646947
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Lean Startup in Design Consulting:Lessons Learned.
Johanna Kollmann ~ @johannakollshiny new version for LEAN UX NYC 2013
Photo by NASA’s Marshall Space Flight Center: h:p://www.flickr.com/photos/nasamarshall/7045389347/in/set-‐72157625188331491
Photo by Jason Rodman: h:p://www.flickr.com/photos/jrodmanjr/2775877760/
“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.”
~ @ericries
Setup Make Finish
Setup
Problem/Solution Fit
Product/Market Fit
Scale
Adapted from Ash Maurya, ‘Running Lean: Iterate from Plan A to a Plan That Works’
Photo by Rik Van Colen http://www.flickr.com/photos/43293576@N00/6029488/
Founder?
Photo by Anders Zakrisson h:p://www.flickr.com/photos/anders-‐zakrisson/4982281184/
Make
BUILD
MEASURE
LEARN
Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/155918164/
Photo by @polaroidgrrl
Photo by Ryan O’Hara h:p://www.flickr.com/photos/eaghra/4817433684/
Finish
Photo by Rudi Riet:h:p://www.flickr.com/photos/rudiriet/109718350/
Support? Coaching.
Photo by: h:p://www.flickr.com/photos/herr_e_aus_b/8290177683/
Conclusion
Thinking about things as business changes everything.
My role as a consultant is tohelp the client learn.
Certainty is a closing of the mind. ~ Milton Glaser
IImage credit: miltonglaser.com
@johannakoll
