Agencies of the future

Agencies of the future

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Jamming ideasFrom June 26 until July 10, 2012 a collaborative think tank of 13 partners calls for creative ideas about the agencies of the futurehttp://agenturenderzukunft.jovoto.com

The initiators

Joerg Jelden & frührotThe independent trend & transformation consultant Joerg Jelden initiated this project together with frührot from Vienna. Joerg is conducting this project http://www.jeldenttc.com http://fruehrot.at

What if ...

Companies start to insource creative tasks and once again establish their own communication agencies in-house?Like Samsung does with Cheilhttp://www.cheil.com

What if ...

Agencies work purely on the principles of self-organisation and motivation where projects are pitched internally, employees decide what project they work on and what role they take?Like Valve does:http://assets.sbnation.com/assets/1074301/Valve_Handbook_LowRes.pdf

What if ...

Agencies only have a core team of project managers plus a strong network of partners and freelancers?

What if ...

Agencies manage and nurture their community of partners and freelancers in order to broaden their portfolio and improve capacity?Like IBM does with Liquid

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Agencies excel at managing cooperations with suppliers, specialists competitors and other clients divisions?

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Agencies receive fees based on quality of the output or performance instead of time spent on the job?

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Agencies work more closely with start-ups and receive shares for taking care of all their communication tasks?

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Agencies bring brands and start-ups together and help to create compelling brand cases?

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Agencies develop and market their own products, content or intellectual properties instead of doing commisioned work only?Like Anomaly, Let There Be Dragons, Made by Many do:http://madebymany.com/blog/picle-developments

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Agencies would develop product and service concepts for clients and receive licensing fees?

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Agencies would be organised as collective, cooperatives, associations, partnership, sociocracies or institutes? http://en.wikipedia.org/wiki/Sociocracy

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Agencies would be loosely organized like a network of like-minded professionalsLike The Dark Horse has done http://www.thedarkhorse.de/we-are-people

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Agencies would embrace agile ways of working (iterative, rapid prototyping, Scrum, Kanban) and abandon linear waterfall processes?http://en.wikipedia.org/wiki/Agile_software_development

What if ...

Agencies would act like start-ups?http://www.slideshare.net/flbostic/lean-planning-for-nimble-agences-mirren-new-business-conference-2012

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Agencies try to reinvent themselves but clients stay conservative?

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Agencies avoid emails and meetings in favour of collaboration tools (Basecamp, Podio, Trello), internal microblogs, wikis etc.?

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Agencies would not have offices and workplaces anymore and work completely virtual across the globe?

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Agencies would gamify their internal ways of working in order to get more things done and increase fun at work?

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Agencies would act like venture capitalists and invest in promising start-ups and ideas?

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Agencies would work for and get paid by people instead of clients?

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Agencies would become educators/universities that train new talent on projects?Similar to Hyper Islandhttp://www.hyperisland.com

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The current value chain breaks and highly efficient creative factories take care of all production and adaption issuesSimilar to Tag Worldwidehttp://www.tagworldwide.com/en

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The importance of creative work further declines while administration, consulting, compliance, security and legal issues gain ground?

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Agencies only develop strategies, concepts and ideas?

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Agencies become kindergartens so that little ones are taken care of while staff is more at ease and inspired?