As a nonprofit marketer or agency partner, you’re under more pressure than ever to reach and engage new members, program participants, volunteers, and donors. You need to fill the gaps caused by a perennially poor economy, shrinking government support, and stiff competition from other causes and organizations. You’re also experiencing unprecedented demands to be more cost-effective and accountable for your results. These challenges ring true for all nonprofit verticals: youth development, associations and membership, animal welfare, performing arts, environment, disaster relief, human and social services, higher education, hospitals and heath services, food bank, public broadcasting, or any other sector.

As for most nonprofits, targeted email advertising is increasingly your most important tactic for cost-effectively reaching and engaging your constituents. But to meet your daunting fundraising or member engagement objectives, you need to dramatically grow and improve your house email address list. The 2012 Convio Online Marketing Nonprofit Benchmark IndexTM

Study reports that top-performing nonprofits use the largest, most robust email files and achieve an impressive 400% lift in campaign conversion rates compared to smaller, less mature email marketing programs. The study also uncovered that the median nonprofit database contains 48,000 email addresses but only 54% are current and deliverable.

There exists enormous potential to improve the scale and effectiveness of your email efforts if you could cost-effectively reach and engage audiences who are outside of your current email address list.

Deliver Your Message with Rifle-Precision to the Right ConstituentsFuture Flow Media’s unique Hyper-Targeted Email Advertising solution enables you to deliver, on a very large scale, highly relevant messages to the most receptive people. It’s one of the most cost-effective ways to quickly expand the size and quality of your house opt-in list. We combine the world’s largest, freshest, and most detailed database of opt-in email subscribers with full-service consulting expertise and a proven email campaign methodology.

Our high-integrity, permission-based database includes up to 150 demographic, psychographic, and behavioural data points for over 70 million consumer subscribers. It enables you to instantly reach huge numbers of recipients with very specific profiles.

Hyper-Targeted Email Advertising: NONPROFIT SPOTLIGHT

Filling the Gap: Cost-Effectively Attracting New Members and Donors

Future Flow Media helps leading agencies and companies get the most relevant messages in front of audiences that are ready to buy. Our Hyper-Targeted Email Advertising is a new class of high-integrity, high-performance direct marketing that combines full-service consulting

expertise, a proven campaign optimization framework, and the world’s freshest, most targetable database of opt-in email addresses.

Find out more at www.futureflowmedia.com

FutureFlowMedia

• 100% email delivery, guaranteed.

• 50-100% greater email open and click rates compared to traditional lists: open rates average 10-15% with 1-2% click rates.

• Our best-in-class clients enjoy 20-25% open rates and 3-5% click rates.

The accuracy and freshness of our database, combined with our ability to precisely deliver your relevant messages to eager recipients results in superior, measurable campaign performance.

• Charitablegivinganddonationshistory,• Locationdowntozipcode,• Age,gender,education,occupation,income,andretirementstatus,• Maritalstatusandpresenceofchildreninthefamily,• Artsandculturalinterests,leisureactivities,hobbies,• Medicalconditions,healthandfitnesschoices,and• Dozensofothercharacteristics

With such a detailed view of your prospects, we can help you:• Deliverrelevantcommunicationstopeoplethataremostreceptive

toyourprogram,• Testmarketdifferentsegments,programs,andmessages,• Quicklygrowyourin-houseemailaddresslist,• Reducedonorandmemberacquisitioncosts,and• QuantifycampaignReturn-on-Investment

Measurable Campaigns that Outperform

Our database is continuously compiled, enriched, and verified for freshness and accuracy using data from dozens of sources, including credit rating agencies, social media profiles, and many other data sources. It provides targeted email advertising based on: