Adsense Tuning Workshop - Increasing your Income - Axel Jack Metayer

What would you do if your income was provided?

Sonntag, 5. Juni 2011

Adwords

Ads matching to search query

Sonntag, 5. Juni 2011

Adsense AdvantagesIt‘s free

It‘s easy

Can be set up in one hour

No long contracts

Allows you to focus on your site

Sonntag, 5. Juni 2011

AdsenseAds matching the content

Sonntag, 5. Juni 2011

Adsense Ad Formats

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Automatic Reports

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Adsense Products

Sonntag, 5. Juni 2011

Adsense Products

Adsense For Content AFC (68% revenue share)

Sonntag, 5. Juni 2011

Adsense Products

Adsense For Content AFC (68% revenue share)

Sonntag, 5. Juni 2011

Adsense Products

Adsense For Content AFC (68% revenue share)

Adsense For Search AFS (51% revenue share)

Sonntag, 5. Juni 2011

Adsense Products

Adsense For Content AFC (68% revenue share)

Adsense For Search AFS (51% revenue share)

Sonntag, 5. Juni 2011

Adsense Products

Adsense For Content AFC (68% revenue share)

Adsense For Search AFS (51% revenue share)

Special features if revenue > 600$ / day

Sonntag, 5. Juni 2011

Adsense Heatmap

http://bit.ly/adsense-heatmap

Sonntag, 5. Juni 2011

Adsense Basics

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Adsense Basics

Activate text and image ads

Sonntag, 5. Juni 2011

Adsense Basics

Activate text and image ads

Sonntag, 5. Juni 2011

Adsense Basics

Activate text and image ads

Use big formats e.g. 336x280 pixel

Sonntag, 5. Juni 2011

Adsense Basics

Activate text and image ads

Use big formats e.g. 336x280 pixel

Sonntag, 5. Juni 2011

Adsense Basics

Activate text and image ads

Use big formats e.g. 336x280 pixel

Place ads above the fold

Sonntag, 5. Juni 2011

Adsense Basics

Activate text and image ads

Use big formats e.g. 336x280 pixel

Place ads above the fold

Sonntag, 5. Juni 2011

Adsense Basics

Activate text and image ads

Use big formats e.g. 336x280 pixel

Place ads above the fold

Use link blocks

Sonntag, 5. Juni 2011

Adsense Basics

Activate text and image ads

Use big formats e.g. 336x280 pixel

Place ads above the fold

Use link blocks

Sonntag, 5. Juni 2011

Adsense Basics

Activate text and image ads

Use big formats e.g. 336x280 pixel

Place ads above the fold

Use link blocks

Place ads near site navigation

Sonntag, 5. Juni 2011

Adsense Basics

Activate text and image ads

Use big formats e.g. 336x280 pixel

Place ads above the fold

Use link blocks

Place ads near site navigation

Sonntag, 5. Juni 2011

Adsense Basics

Activate text and image ads

Use big formats e.g. 336x280 pixel

Place ads above the fold

Use link blocks

Place ads near site navigation

Place ad with highest clickrate at first in HTML code

Sonntag, 5. Juni 2011

Adsense Tuning

Sonntag, 5. Juni 2011

Adsense Tuning

Submit site to Google AdPlaner

Sonntag, 5. Juni 2011

Adsense Tuning

Submit site to Google AdPlaner

Sonntag, 5. Juni 2011

Adsense Tuning

Submit site to Google AdPlaner

Create placements for your site

Sonntag, 5. Juni 2011

Adsense Tuning

Submit site to Google AdPlaner

Create placements for your site

Sonntag, 5. Juni 2011

Adsense Tuning

Submit site to Google AdPlaner

Create placements for your site

Release Google Analytics data in AdPlaner

Sonntag, 5. Juni 2011

Adsense Tuning

Submit site to Google AdPlaner

Create placements for your site

Release Google Analytics data in AdPlaner

Sonntag, 5. Juni 2011

Adsense Tuning

Submit site to Google AdPlaner

Create placements for your site

Release Google Analytics data in AdPlaner

Use Adsense for Search (AFS) in search results on your site

Sonntag, 5. Juni 2011

Adsense Konto mit Analytics Konto verbinden

Adsense + Analytics

Sonntag, 5. Juni 2011

A/B Testing

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A/B TestingWhich ads bring more revenue?

Sonntag, 5. Juni 2011

A/B TestingWhich ads bring more revenue?

Sonntag, 5. Juni 2011

A/B TestingWhich ads bring more revenue?

Which color, size, placement works best on my site?

Sonntag, 5. Juni 2011

A/B TestingWhich ads bring more revenue?

Which color, size, placement works best on my site?

Sonntag, 5. Juni 2011

A/B TestingWhich ads bring more revenue?

Which color, size, placement works best on my site?

Which content brings the most revenue?

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Selfmade A/B Testing<script type="text/javascript"> var random_number = Math.random(); if (random_number < .5){ //your first ad unit code goes here } else { //your second ad unit code goes here } </script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script>

http://bit.ly/adsense-ab

Sonntag, 5. Juni 2011

Optimise On Facts

Belief Facts

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A/B Testing Example

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A/B Testing Evaluation

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A/B Testing Steps

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A/B Testing StepsCreate channels (e.g. main-content-ad)

Sonntag, 5. Juni 2011

A/B Testing StepsCreate channels (e.g. main-content-ad)

Sonntag, 5. Juni 2011

A/B Testing StepsCreate channels (e.g. main-content-ad)

Create ad-units (e.g. main-336x280)

Sonntag, 5. Juni 2011

A/B Testing StepsCreate channels (e.g. main-content-ad)

Create ad-units (e.g. main-336x280)

Sonntag, 5. Juni 2011

A/B Testing StepsCreate channels (e.g. main-content-ad)

Create ad-units (e.g. main-336x280)

Insert code in website with a/b script

Sonntag, 5. Juni 2011

A/B Testing StepsCreate channels (e.g. main-content-ad)

Create ad-units (e.g. main-336x280)

Insert code in website with a/b script

Sonntag, 5. Juni 2011

A/B Testing StepsCreate channels (e.g. main-content-ad)

Create ad-units (e.g. main-336x280)

Insert code in website with a/b script

Analyze

Sonntag, 5. Juni 2011

A/B Testing StepsCreate channels (e.g. main-content-ad)

Create ad-units (e.g. main-336x280)

Insert code in website with a/b script

Analyze

Sonntag, 5. Juni 2011

A/B Testing StepsCreate channels (e.g. main-content-ad)

Create ad-units (e.g. main-336x280)

Insert code in website with a/b script

Analyze

Create new A/B test

Sonntag, 5. Juni 2011

A/B Testing StepsCreate channels (e.g. main-content-ad)

Create ad-units (e.g. main-336x280)

Insert code in website with a/b script

Analyze

Create new A/B test

Sonntag, 5. Juni 2011

My Recommendations

Sonntag, 5. Juni 2011

My Recommendations

Dare to make changes

Sonntag, 5. Juni 2011

My Recommendations

Dare to make changes

Read & test a lot

Sonntag, 5. Juni 2011

My Recommendations

Dare to make changes

Read & test a lot

Ready, fire, aim Ready, aim, fire

Sonntag, 5. Juni 2011

Useful Books

gettingreal.37signals.com The 4-Hour Workweek

Sonntag, 5. Juni 2011

Useful Links

adsense.blogspot.com (subscribe by email)

youtube.com/user/InsideAdSense

google.com/support/forum/p/AdSense

gettingreal.37signals.com

Sonntag, 5. Juni 2011

Axel Jack Metayer

Site: http://www.kfz.net Blog: http://autoschieber.net

@autoschieber

DerAutoschieber

Xing.com

slideshare.net/autoschieber

Contact

Sonntag, 5. Juni 2011