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Collaboration 2.0 Best Practices Case Study
20 years of
experience in developing marketing solutions for real world creative & production applications
Company
ServicesMaking your story matter:
refining and crafting marketing messages
integrating real world strategy with the internet
maximizing exposure and sales opportunities
We’re a team of dedicated marketing professionals
We work together
harmoniously like
transparent
efficient
fast
Our collaboration is
are happy with our work, as they are always up-to-date on where their projects stand at
Our customers
Was it
always like this?
Well, not really
We had a problem
Poor visibility
While our company was growing,we had to manage
more projects
At the same time, our data
was disconnected & kept in
This caused tremendous
overload of routine workfor the entire company
Team’s productivity suffered, as team members had to search for information they needed
Managers wasted hours on collecting updates & making sure everyone had the right data
Executives
didn’t see the big picture
Our customers didn’t clearly know what was going on with their projects
So customers kept sending us numerous emails with their update requests
This made the routine work overload even worse…
But, it all changed, when we came up with a
solution
Web-based
project managementsoftware integrated with email
Our workflow in Wrike
When we get a request from a client, the task describing this request is first created by the CTO or by the Marketing Director and assigned to the project development manager. He in turn processes the task and reassigns it to one of the developers. When the task is done, it is reassigned to the tester.
All this takes only
a couple of clicks from a team member, so…
Our collaboration is fast
& our team is productive
Shared workspace
We run multiple activities in one single workspace, parts of which are shared with different team members and clients
Clients can access their project data online
Our customers are able to see the stage the project is at and how the team is working on each particular task
and create tasks on the fly
create an email addressed to a designer & put wrike@wrike.com in the CC fieldname the task and put project title in the subjectattach a file, if necessary and hit “send”
1.2.3.
Everyone involved in the project is instantly notified about the changes via email
So the whole team is always in the loop
CEO has the
big picture
timeline view lets the CEO see the work of every department in detail, as well as have a bird’s eye view of the whole business
What are the results?
Our business is developing fast
We've completed
twice as many projects as we did the previous year
saved 50% on project management software
tripled the number of customers
2005 2006 2007 20080
500
1000
1500
2000
2500
Lessons learnedPeople do their jobs better when they use better tools
Innovations are not that scary
Improved collaboration benefits the whole business
Viva la
innovation!
Joseph AndradeSayitRight Media, LLC
www.SayitRight.comwww.MarineMotion.comwww.NowWidget.com
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