ADM Social Media Boot Camps - Summary

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Summary

February 2012

ADM Bootcamp – Business Networking

Mic Adam

Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring

• Market research

Agenda

• Introduction

• Optimizing YOUR personal profile

• Privacy Settings

• Company profiles revisited

• Groups basics

• Social Selling (Tim Nagels)

• 12 tips and tricks

Why use it for your business?

Groups Companies

Networking Profiling Lead Generation Becoming an

Expert Job search

Community building Conversations Sharing content Branding Building

relationships Create influence

Present company Present products Status update for

followers See staff changes Employer

branding

Personal

To Pay or not to pay

LinkedInTerms of Service

• Comply with laws

• Only create profile for natural person

• Creating multiple profiles is not allowed

• Place information in correct fields

• Spam not allowed

• Only invite people you know

• Use real headshot or no picture

• Do not create MLM network

• Do not claim affilitation with LinkedIn

Part 1 - Personal Profile

How to get rid of multiple accounts?

Step 1 - Find your other account(s)

Step 2 - Sign in to the account you want to close. If you can't remember your password, click the Forgot Password? link.

Step 3 - IMPORTANT: Make sure you're signed in to the account you want to close and then close your account.

How to close multiple accounts?

• If you have problems signing in to your duplicate account, contact us with the following information:

• The URL for the profile you want to remove (e.g. http://www.linkedin.com/abc123).

• The email address(es) associated with that account.

• Your name as it appears on LinkedIn, and any alternate names you may have used.

• If you want to merge your accounts into one, we may be able to help you transfer all your connections.

Optimizing your personal Profile

• Have a good picture

• Have a great headline

• Mention your company

• Link your profile to the company

• Update your Status

• Add your website(s)

• Personalize your website(s)

• Add your Twitter Account

• Change your vanity URL

• Add a summary

• Add experiences

• Add Skills

• Add Education

• Join Groups (visibly)

• Add Applications

• Get Recommendations

Groups Basics

Group Basics6 Steps

• Step 1: Create group (open or closed)

• Step 2: Admins

• Step 3: Create group rules

• Step 4: Create templates

• Step 5: Add content

• Step 6: Moderate

Companies

What can they be used for?

In -> Out

• Create visibility

• Allow people to link with their company on LI

• Provide company status updates

Our -> In

• Follow companies

• New people

• Promotion of people

• Departures

• Status updates

Tips and Tricks

Mic Adam

Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring

• Market research

Agenda

• Introduction

• Twitter Speak

• Why use Twitter

• Create new account

• Your first Tweet

• Basic Twitter explained

• Update your profile

• Searching Twitter

• Create Lists

• Twitter Actions

• Customer Service

• Connecting accounts

• Promoting your account

• The perfect Tweet

Some statistics

135.000 accounts

Twitter in Belgium

YouFollowOthers

OthersFollow

You

Twitter Speak – Part 1• Twitter Handle – User name

• To Follow - See updates from others

• Followers – Other people seeing your updates

• Follow Back – To follow a followers

• Lists – People you follow

• Twitter Stream – List of a person’s updates

• Tweetup – face-to-face meeting setup thru Twitter

• Twunch – Twitter Lunch (See VincentVQ)

Twitter Speak – Part 2

• Tweet – Twitter post

• Direct Message – SMS-like

• Promoted Tweet – Paid tweet

• Retweet – Forward a tweet

• Mentions - @twittername

• Hashtag – Tagging system to aggregate content around one topic

• Trending topic – Popular topic

• Follow Friday (#FF) – recommended people

Why Use Twitter?

1. Develop and promote your brand

2. Build your network

3. Interact with your customer base

4. Track what people are saying about your company and brand

5. Create buzz around upcoming events, news, product launches

6. Recruitment

7. Promote other content you‘ve created, including webinars, blog posts or podcasts

8. Develop direct relationships with bloggers and journalists

9. Generate sales leads for your business

Practical Session

DO1. Create an Account

2. Send your first tweet

4. Update your profile

5. Searching in Twitter

6. People and Lists

9. Connecting Accounts

EXPLANATION

3. Twitter Wall Explained

7. Twitter actions

8. Customer Service

10. What to tweet & the Perfect Tweet

Mic Adam

Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring

• Market research

Overview1. Introduction

2. Joining Facebook

3. Challenges

4. Content

5. Personal Privacy & Security

6. Groups

7. Pages

8. Advertizing

9. Promotion

10.Insights & Stats

Facebook is really simple...

You Friends

Content is posted by

Joining Facebook

• Create an account

• Inviting Friends

• Setting your privacy

• Posting content

• Adding Applications

Joining Facebook

Security & Privacy

Personal

Privacy Settings

Groups

Why Groups?

• Create closed/secret community

• Discussion forum

• Personal approach

• Group chat

• Better focussed content

• Ability to hide group from the outside world

Pages

Create a Page in 3 Steps

Advertizing

Facebook away...

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