Pelosi Boot Camp: Hawaii YDA Pacific 2015. 1 IDENTIFY YOUR CALL TO SERVICE TEN years DOZENS of CAMPAIGN BOOT CAMPs 40 states and 3 foreign countries HUNDREDS

Pelosi Boot Camp: Hawaii YDA Pacific 2015

CAMPAIGN BOOT CAMP:

CALL TO SERVICE – YOUR MESSAGE TO THE FUTURE

Pelosi Boot Camp: HAWAII YDA PACIFIC

by Christine Pelosi

jUNE 2015


1 IDENTIFY YOUR CALL TO

SERVICE

TEN years

DOZENS of CAMPAIGN BOOT CAMPs

40 states and 3 foreign countries

HUNDREDS of candidates

THOUSANDS of volunteers …

ONE fundamental question:

What is your CALL TO SERVICE -

YOUR MESSAGE TO THE FUTURE?


IDENTIFY YOUR CALL TO

SERVICE “We the People …” Our call to service as Americans and as Democrats

Articulate your VISION IDEAS, and VALUES

Commit to sending your MESSAGE to the FUTURE

Look to your HOME & family ethic that you manifest in community

A call is not an issue – it’s your TOUCHSTONE of inspiration & strength

REFLECT upon your applications, writings, bio: define goals & values

ANSWER with COURAGE: get outside your comfort zone & take risks

Don’t Just BE Something– DO Something! Vote, mentor, assist, produce

INNOVATE: Challenge “The Way We Do Things” Mentality of Inertia

EAT, SLEEP, EXERCISE, and HALT to maintain stamina

Remember: CRITICISM & Effectiveness Go Hand in Hand


WOMEN OVERCOME STEEPER

ODDS•CLIMBING DOUBLE STAIR (triple stair if woman of color/LGBT).

POLITICS: <10% heads of state; 15% parliament members

BUSINESS: <20% corp CEOs/top mgrs 20% nonprofit CEOs/top mgrs

PARENTS: 2/3 to 1/3 married dad mgrs to married mom mgrs

THE ONLY 1: absent critical mass, the only woman is marginalized

•CONFRONTING STEREOTYPES. Gender bias is real. Face it and tell it.

SINGLE? You can’t attract ‘em

MARRIED? You should put ‘em over career

KIDS? You should stay home with ‘em

DIVORCED? You couldn’t keep ‘em

WIDOWED? You killed ‘em


2 DEFINE YOUR

MESSAGE

What is your MESSAGE?

MESSAGE BOX: compare your message with opponents & inertia

Who are your ALLIES, ALUMNI & AMBASSADORS?

What MEDIA strategies are MESSAGE multipliers?

Who is spending MONEY for or against you?

What MOBILIZATION metrics can test your message?


3 KNOW YOUR

COMMUNITY

PEOPLE: population

JOBS: employers & small businesses , natsec

SCHOOLS: preK through post graduate

GEOGRAPHY: nature & infrastructure

POLITICS: elected officials

STRUGGLES: barricades (have you been?)

TRADITIONS: culture & civic events

GUT CHECK: Do you know people’s dreams, and challenges? Does your vision of a Democratic future help them? you win?


4 BUILD LEADERSHIP

TEAMS

ORGANIZE people around a shared vision, work in a disciplined way & build a culture of service

Each member of the team is an ambassador for all

Diverse, homegrown leadership for each team: Kitchen Cabinet Finance Council House Meeting Hosts Volunteers Corps Election Protection Team


5 RAISE THE MONEY

REMEMBER your ask shows what you think of yourself

FRIEND-raise before you fund-raise

SHOW through transparency how you spend money

ASK people who are always asked

BARTER time, childcare, space, food, coffee, etc

COMPLY with the laws and your own pledges


6 CONNECT WITH PEOPLE SHOW UP: reach people how & where they live, cultivating

networks with BEEHIVES and BLACKBERRIES

SPEAK OUT and LISTEN: keep an Open Feedback Loop

RENEW your connection with follow up and thank you


7 MOBILIZE TO WIN

RECRUIT volunteers by activating networks

Build a BASE of people who will walk in the rain, talk to strangers, and open their homes for you

KEEP volunteers with meaningful work related to their (people/physical/personal) skills and talents

FEED people, optimally with bartered food

MENTOR with good training and encouragement

TRACK their efforts and results

THANK people at every opportunity


YOU WON! NOW WHAT?

REVIEW your campaign – be honest: did your victory come “magna cum laude” or “lawdy lawdy” ?!

PREPARE your transition

DO the job (don’t just BE something. DO something!)

STAY CLOSE to your people

KEEP your word

PAY it forward : your future is walking in your footsteps


A FINAL THOUGHT

FROM MY YOUNG

DEMOCRAT

Documents

Pelosi Boot Camp: Hawaii YDA Pacific 2015. 1 IDENTIFY YOUR CALL TO SERVICE TEN years DOZENS of CAMPAIGN BOOT CAMPs 40 states and 3 foreign countries HUNDREDS