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Ad server Use Case, IAB Internet Advertising Revenue Report Social Media Metrics Definitions Tony Anderson, Online Media Sales Gen-Y Media Inc. www.genymediainc.com tony@genymediainc.com Online Ad Sales Ad Serving, DoubleClick, DART DFP, adapt
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PlanningTool Ad Server
DARTDFP
MediaAdvisor
Analytics
WebTrends
3rd Party AudienceMeasure
COMSCORE
CampaignData
Advertiser
Account ManagerTrafficker
MediaPlanner
PublisherAdNetwork
Publisher
1. Create Campaign2. Look up Publishers3. Add Publisher to Media Plan4. Use Negotiation Tool to select CPM rate5. Send IO via IO Tool to Publishers6. Launch Campaign7. Measure Performance Metrics
1. Upload Creative to Adserver2. Ad Landing Page URLs3. Assign Creatives to Ad Slot4. Email Ad Tags to Publisher5. Optimize Sites and Creatives
AD Server Use Case
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