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Join Chris and David for a journey into the past, present and future of media. Starting with the (recent) past and one of the biggest milestones in digital media. The streaming of over 3200 hours of live and on demand content of the 2008 Olympics in the US via NBC. We’ll then take a look in the present and see how advances in digital imaging are going to have a profound influence on the social and community-driven experiences that are driving current revolutions on the Web. Finally, we’ll look at the convergence of technology through “ben': A prototype for Democracy in the 21st Century" that demonstrates what the future of media could look like when social-networking platforms, services and media converge.
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A short journey:the past, present and future of mediaChris Bernard, MicrosoftDavid Wolf, Cynergy
The good old days.
106 million people…
106 million people…
…watched the last episode of Mash in 1983
98 million people…
98 million people…
…watched the Super Bowl last February
114 million people…
114 million people…
…watched the Olympics on TV in US
“The future is already here—it’s just unevenly distributed.”
William Gibson
253 million people…
253 million people…
…use the internet in China
We need ideas that scale
17 days…
1.3 billion page views
50+ million unique visitors
70 million unique visitors
10 million hours of video watched
35 million mobile page views
50,000 + clips viewed every day
Today
Three trends
Technology
Business
You!
We are on a collision course
Risk needs friends
Collisions are the new black
In media
In marketing
In conversations
Our culture
We’re just getting started
Tomorrow
Dave Wolf
ben
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