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Have you ever been disappointed by a particular Tweet you thought would do well? Have you recently struggled to get more Followers for your business? In this post I’ll give you the 5 most important questions you need to ask yourself before hitting Tweet. I’ll break down the importance of these questions and give you examples of where they’ve been remembered (or forgotten entirely).
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5 Questions to Ask Yourself
Before Publishing your
Next Tweet
5 Questions to Ask Yourself before Tweeting that Tweet
What’s my goal for this Tweet?
Is my Tweet the Right Length?
Does my Tweet have a CLEAR Call to Action (CTA)?
Have I mentioned an Influencer?
Have I used appropriate hashtags?
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What’s my goal for this Tweet?1
What’s my goal for this Tweet?
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A Real-life Example from Walmart
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Example Tweets that are Focused on their goal:
Is my Tweet the Right Length?2
Is my Tweet the Right Length?
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Cut out the unnecessary: Turn “AcmeAccounting is gearing up for tax season. Are you up to date with your paperwork?” into “We’re ready for tax season. Are you?”
Use Hashtags to put your Tweets into context: “Ouch! Did you see that sprained ankle? Should’ve been wearing our AcmeOrthotics! #SuperBowlXLVIII”\
A Real-life Example from ELLE Magazine
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How you can do it:
Does my Tweet have a CLEAR Call to Action (CTA)?
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Does my Tweet have a CLEAR Call to Action (CTA)?
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A Real-life Example from John Deere
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4 Great Examples of Twitter CTAs:
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Have I mentioned an Influencer?4
Have I mentioned an Influencer?
Include them in your content
Ask their opinion about something
Comment/compliment if their content is relevant to your own
Start a reciprocal relationship by Retweeting
How to Engage with an Influencer:
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A real life example from Marifer Rodriguez and Mari Smith
Have I used appropriate hashtags?55
Have I used appropriate hashtags?
Test them
Check what’s trending in your business community
Don’t (necessarily) use what’s trending on Twitter
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How to Make Sure your Hashtags are Appropriate:
Good Hashtag use by Wishpond
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Wishpond makes it easy to run social media
marketing campaigns.Learn more at Wishpond.com
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