5 Questions to Ask Yourself

Before Publishing your

Next Tweet

5 Questions to Ask Yourself before Tweeting that Tweet

What’s my goal for this Tweet?

Is my Tweet the Right Length?

Does my Tweet have a CLEAR Call to Action (CTA)?

Have I mentioned an Influencer?

Have I used appropriate hashtags?

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What’s my goal for this Tweet?1

What’s my goal for this Tweet?

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A Real-life Example from Walmart

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Example Tweets that are Focused on their goal:

Is my Tweet the Right Length?2

Is my Tweet the Right Length?

Use bitly generator to shrink your url’s

Cut out the unnecessary: Turn “AcmeAccounting is gearing up for tax season. Are you up to date with your paperwork?” into “We’re ready for tax season. Are you?”

Use Hashtags to put your Tweets into context: “Ouch! Did you see that sprained ankle? Should’ve been wearing our AcmeOrthotics! #SuperBowlXLVIII”\

A Real-life Example from ELLE Magazine

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How you can do it:

Does my Tweet have a CLEAR Call to Action (CTA)?

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Does my Tweet have a CLEAR Call to Action (CTA)?

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A Real-life Example from John Deere

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4 Great Examples of Twitter CTAs:

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Have I mentioned an Influencer?4

Have I mentioned an Influencer?

Include them in your content

Ask their opinion about something

Comment/compliment if their content is relevant to your own

Start a reciprocal relationship by Retweeting

How to Engage with an Influencer:

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A real life example from Marifer Rodriguez and Mari Smith

Have I used appropriate hashtags?55

Have I used appropriate hashtags?

Test them

Check what’s trending in your business community

Don’t (necessarily) use what’s trending on Twitter

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How to Make Sure your Hashtags are Appropriate:

Good Hashtag use by Wishpond

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