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LSC 432: Jam Session #2
Setting the Foundation with Social Media
Topics?How did choosing topics go? Easy? Difficult?
Why is this so important?
This Matters …
1500 Business School Grads had 2 choices for their career and
financial goals
Choice A: said they wanted to make money first so that they could do what they really wanted to do later—after they had taken care of their financial concerns
Choice B: said they would pursued their true interests first, sure that money eventually would follow.
Choice A: said they wanted to make money first so that they could do what they really wanted to do later—after they had taken care of their financial concerns
Choice B: said they would pursued their true interests first, sure that money eventually would follow.
1245 (83%)
255 (17%)
After 20 years …
101 respondents were millionaires
so the question is …
How many were from each category?
After 20 years …
101 respondents were millionaires
so the question is …
How many were from each category?
A = 1 out of 1245B = 100 out of 255
“The overwhelming majority of people who have become wealthy have become so thanks to work they found profoundly absorbing. . . .
Their 'luck' arose from the accidental dedication they had to an area they enjoyed.”
-- Srully Blotnick
Case StudiesLet’s review some real-world case studies.
Please note: each person has • a focus, • a core audience they speak to, • they are not big names outside of their industries,• they don’t have formal degrees in their areas of expertise• are doing very well financially WHILE pursuing their core
interest
starts @
zero
Let’s review some real-world case studies.
Please note: each person has • a focus, • a core audience they speak to, • they are not big names outside of their industries,• they don’t have formal degrees in their areas of expertise• are doing very well financially WHILE pursuing their core
interest
Day 1: $.01
Two Options: U Choose?
Day 1: $1,000,000
Day 1: $.01Day 11: $10.24
Two Options: U Choose?
Day 1: $1,000,000Day 11: $1,000,000
Day 1: $.01Day 11: $10.24Day 15: $163.84
Two Options: U Choose?
Day 1: $1,000,000Day 11: $1,000,000Day 15: $1,000,000
Day 1: $.01Day 11: $10.24Day 15: $163.84Day 21: $10,485.76
Two Options: U Choose?
Day 1: $1,000,000Day 11: $1,000,000Day 15: $1,000,000Day 21: $1,000,000
Day 1: $.01Day 11: $10.24Day 15: $163.84Day 21: $10,485.76DAY 31: $10,737,418.24
Two Options: U Choose?
Day 1: $1,000,000Day 11: $1,000,000Day 15: $1,000,000Day 21: $1,000,000DAY 31: $1,000,000
Gary Vaynerchuk
DON STANLEY | @3rhinomedia | Spring 2013
Marcus Sheridan
DON STANLEY | @3rhinomedia | Spring 2013
James Wedmore
DON STANLEY | @3rhinomedia | Spring 2013
Mark Schaefer7 Reasons
DON STANLEY | @3rhinomedia | Spring 2013
Key Takeaways?
What are your impressions after reviewing these case studies?
What can you learn by studying and deconstructing their blogs and social media activities?
Next ClassDig deeper on • choosing an audience using social media• Targeting your audiences• Beginning your content strategy
Homework• BOOK READING: Jeff Bullas Blogging the
Smart Way Chapter 1-3• BLOG STRATEGY EXERCISE 1: (handed out in
class)• Begin setting up your blog professional blog• Google yourself. Type out what search results
you find.• Check the class blog for additional homework• Tweet key takeaways from class
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