2013 seo sbdc workshop slideshare

Plan your Site to Attract

Your Ideal Customer

Hope Kiahwww.santafewebdesign.net

Dead on the Web™?

Our Goal

One umbrella keyword phrase per a!endee

Best use of that keyword

Identify Your Ideal Client

Physical Characteristics (Age, etc) Emotional Characteristics (What they want out of life, etc)How they make buying decisions (impulse, referrals, etc)Ways to reach them (associations, blogs, forums, trade mags)

Identify Your Ideal Client

Identify Your Ideal Client

Google search and placesFacebookTwi!erYelpYoutubeetc

Imagine what your ideal client searches for in:

Identify Your Ideal Client

Share Your Ideal Client!

If you build it...

Search Engine Optimization

Search Engine Optimization:

!e use of various techniques to improve a web site's ranking in search engines in the hopes of a"racting more visitors.

Keywords are an essential part of SEO.You need to !nd the phrases that your ideal client is Googling and incorporate these phrases into your web presence in speci#c ways.

SEO

Looking for inflatable art?

SEO

Without

Search for “inflatable art”

Looking for “untitled document?”

SEO

Without

The Bones

ORNAMENT CRAFTS

glass ornaments

chili ornaments

clay ornamentsfelt ornaments

Our Goal

One umbrella keyword phrase per a!endee

Best use of that keyword

What keywords should I use?

h"ps://adwords.google.com/select/KeywordToolExternal

Google:“Google

Keyword Planner”

Let Google tell you!

Let Google tell you!

Let Google tell you!

Let Google tell you!

Your web designer will know how

Where should the keywords go?

YOUR DOMAIN NAME!Title tagsKeyword Metatag (Yahoo reads this)H1 tags, and/or H2, and H3In the body content, ideally bolded and/or italicizedIn the navigation linksIn your blog nameIn blog postsIn back links from other sites and internal links on your site

Get Linked ! ! !

Your happy clientsStrategic Partners BloggersTwi!erersFacebookers

Who will link to you if you ask nicely?

Get Linked ! ! !

From a blog post to a page on your siteFrom a blog post to another blog postIn your navigationIn Google Maps, Twi!er, Facebook, etc

Link to Yourself using Keywords!

USE A KEYWORD PHRASE AS A LINK, LINKING FROM YOUR OWN BLOG TO A PAGE OR POST THAT’S OPTIMIZED FOR THAT PHRASE!

(!is teaspoon of effort is the laziest way I’ve found to stay on page one of Google once you get there.)

Your Domain Name!!

Question about SEO?

!ank you. "Hope Kiah

TWITTER: @keywordhopeYOUTUBE: youtube.com/keywordhopeFACEBOOK PROFILE: facebook.com/hopekiahFACEBOOK PAGE: facebook.com/santafewebdesignFACEBOOK PAGE: facebook.com/joomlahowtoLINKEDIN: linkedin.com/in/santafewebdesignGOOGLE PLUS: google “hope kiah google plus”

www.santafewebdesign.netAward-winning book: !e Keyword Tutorial Ebook available on the website for FREE