Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
Mobile Tips and Tricks for your Facebook and Instagram Business
San Lorenzo LibraryJanuary 18, 2019
Alameda County SBDC
Local SBA Ecosystem
Alameda County SBDC
Funded in part through a cooperative agreement with the U.S. Small Business Administration.
Free or Low Cost Seminars
Our ServicesFree One-on-One Consulting
Seminar ExamplesAccess to Capital Successful Business Plans
Starting a Business Meet the Lenders
Social Media Government Contracts
Marketing Law for Entrepreneurs
Worker Owned Businesses Buying a Business
Starting a Restaurant Crowdfunding and Alternatives
Starting a Food Business How to Pitch Your Company
Finding Your Core Customer Exporting
Website Development Home Based Businesses
ACSBDC Consultants
Ron BarrettLoans
Cynthia MackeySocial Media
David BokashBusiness Technology
Deagon WilliamsFood &
Restaurants
Paula MattisonsierraRetail
Mari LovalvoHuman Resources
David MitroffSocial Media
Ed DuarteConstruction
ACSBDC Consultants
Dorian WebbOperations
Bob KomotoExport/Import
Tom CameratoFinancial Modeling
Mary PassarellaAccounting
Tom YehStrategy
Paul BozzoEquity Funding
Our Client Results
10 M 17 M 390
Presentation Download
www.acsbdc.org/handouts
Cynthia Mackey– CEO, Winning Strategies LLC, www.WinningStrategies.com– Develop Digital Marketing strategies for SMB businesses– Manage social media, design and build websites and mobile apps,
SEO, place digital ads, supporting graphic design and copywriting
Prior Experience– 10+ years managing Winning Strategies; 10+ years in corporate– Technical Product Manager, telecommunications, and Internet
products/services– Consultant and interim executive for startups in Bay Area/Silicon
Valley– Engagement/Development Manager for interactive web and mobile
apps– Corporate Instructor and Learning Strategist
Education– Executive Ed, Duke University– Web Administration certification, Golden Gate University– MS, Telecommunications, Golden Gate University– BS, University of Southern California
Instructor
1. Why Small Business Should Use Instagram / Facebook - Facts and Stats
2. Instagram and Facebook Best Practices3. Measuring the Success of Ads4. Instagram Shoppable Posts5. Summary & Conclusion
Agenda
Facebook / InstagramFacts and Stats
Facebook / Instagram Networks for Business
Facebook Products/Services with broad appeal to consumers Approx. 1.9B monthly active users * Total Facebook audience in US: 214M users* Daily Users are approx. 66% of monthly active users* Facebook Ads Facebook Marketplace Facebook Messaging
Facebook survey showed 61% of US daily message app users messaged a business in last 3 months
Survey showed 69% of US users also felt being able to message a business made them feel more confident about the brand
*https://www.statista.com/statistics/346167/facebook-global-dau/
*https://www.facebook.com/business/news/insights/why-messaging-businesses-is-the-new-normal
Facebook / Instagram Networks for Business
Instagram Products/Services with high visual appeal Approx. 1B monthly active users * Total Instagram audience in US: 105M users* 28% of online adults use Instagram 72% of users have bought a product they saw on Instagram Instagram Ads Instagram Shoppable Posts IG Stories, Highlights, and IGTV Tools to create engaging posts
*https://www.statista.com/statistics/346167/facebook-global-dau/
*Pew Research
Facebook / Instagram Networks for Business
Facebook & Instagram Top the charts Instagram is growing
Instagram / Facebook Best Practices
Instagram Business Account now through Facebook:https://www.facebook.com/business/help/502981923235522
Also can set up via your mobile device. Check out how to video here:https://business.instagram.com/blog/creating-a-business-profile-on-
instagram/
Instagram Acquired by Facebook
Instagram works easiest from phone or tablet.
Spend time to craft your words and images. After awhile you will get good at it.
Instagram thrives on hashtags also so use them to attract fans and potential buyers
There is a limit of 60 hashtags total on Instagram. 30 in the caption and 30 in a comment.
Instagram: Use Videos, Photos, Graphics, Stories
Compelling image related to your brand or what you sell.Words are just as important. Think about what you want to say before you say it. What #hashtags are relevant.What do you want your audience to do with this post (e.g., get excited/coming soon, buy a product, call or email, etc.)
Tag related IG
Recipe
Instagram Anatomy of a Post
Instagram Tools and Tips Go To Mobile
When taking a photo or video can now add to your story and will appear above feed
Can add on to stories, creating a slideshow until disappears in 24 hours
Can also add stickers and other effects to photos for engagement Use stories for daily or weekly moments of interest such as behind
the scenes, ‘live’ events, or sharing something important that is happening now
Before creating a story, spend some time thinking about what is important for your buyer to know and what is engaging to them about that.
Stories can be 1-15 seconds.
GOTO Mobile Instagram
» Instagram Post Tips
» Highlights & Video
» Instagram Shoppable Posts
» Facebook Blueprint
Instagram LIVE
Similar to Facebook Live (follow same best practices)
Use live when “in the moment” can help you sell or grow followers
Let your followers know in advance when you are going in live to increase likelihood for them to watch
Other tools below- http://www.facebook.com/blueprint (online courses)- https://www.facebook.com/business- https://business.instagram.com/- https://help.instagram.com/126662934757177?helpref=search&sr
=1&query=instagram%20live (Instagram Live)- https://help.instagram.com/2059047654316237 (IGTV)- https://help.instagram.com/1660923094227526 (stories, highlights)- Repost for Instagram (to repost images from users, etc.)
Instagram: Tools and Tips
SHOPPABLE INSTAGRAM POSTS Can now sell via Instagram Entire transaction is through Facebook Must have an Instagram and Facebook Business page, and
also set up a Facebook store https://www.facebook.com/business/help/912190892201033
(Facebook store) Can also sell through Shopify or BigCommerce Learn more here: https://help.shopify.com/manual/sell-
online/instagram
Instagram: Live, Text Tools and Boomerang – NEW
Facebook Business Page- Gather potential customers from across Facebook- Can create ads- Detailed page insights- Can create a group associated with a Business Page
Facebook Group- Better engagement- Can be open to public or private- Group Insights data is available- Can create Group Events
Facebook Business Page vs. Facebook Group
Facebook Business Manager- Designed to manage multiple ad campaigns over multiple
pages- Ideally designed for agencies and large companies
- To Remove Page from Business Manager:- Login to Business Manager (or go to your Business page
and select Business Manager from the top)- In upper rate select ‘Business Settings’- From LH-side navigation select “Pages”- On upper RH-side select “Remove Page”
Learn More: https://www.facebook.com/business/learn/how-business-manager-works
Facebook Business Manager
GOTO Mobile FB
» Facebook Marketplace
» Facebook Events
» Facebook Ads
» Facebook Blueprint
Facebook Business Manager
Facebook Insights: Group
Facebook Insights: Group
How Will Your Ad Be Viewed?Mobile or Desktop Newsfeed,
Righthand ColumnFacebook Ad Guidelines
Don’t Get OverwhelmedMarketing is about experimenting to
find what worksAllow yourself the time (and budget) to
do that
Create an Ad on Facebook - Guidelines
Easiest Ad: Boost a Popular PostDetermine budgetStrategy: Experiment with low budget
then slightly increase – note resultsCreate an Ad with Ad ManagerWhat do you want to say?Photo ready to go with your text/copy?Target demographics that match your
audience
Create an Ad on Facebook
Use the Event tool for more than events (e.g., webinars, classes, pop-up, exhibits, etc.)
https://www.facebook.com/events/
Facebook Events make it easy for others to share or a visual reminder
Can also sell event tickets, etc., by including a link to your website
Facebook Events
Can “broadcast” from Facebook directlyBest Practices from Facebook
Tell people ahead of time Make sure you have a good connection Write a clear and compelling description Ask viewers to follow you and receive notifications when you
go live again Can see commenters - say hello by name! Go Live, Stay live - recommended to stay live longer to reach
more people; minimum of 10 min. recommended. Can go up to 4 hours.
https://www.facebook.com/facebookmedia/best-practices/live ; Find more How to’s and tips at https://live.fb.com/
Facebook Live
Know Your Customer (or Audience)Understand your customer - who buys from you?Use a social media network They like and you like
Create a Content StrategyRelevancy - posts should relate to what your customer cares about. This is represented thru written words, illustrations, video, photos, slide shows, videos, audio, etc.Produce the best quality that you canDon’t know where to start? Observe your competition’s social media.
Create a Posting Strategy How frequently can you postUse tools to help you schedule
Create a Social Media Strategy
Create an Advertising Budget Before it was newspaper ads. Now its
social media ads!How do you plan to draw
clients/advertise? Remember - these tools are only going
to give you so much for free
Create a Social Media Strategy
Commit to Strategy At least 3 months (one quarter); 6 months or longer if
you don’t post often Use analytics to evaluate success Consider discounts and promo codes to track
Keep track of what works and what doesn’t workGOAL: Increase Engagement
Get your fans to like, comment, share, or click on your posts or ads
The more engagement, the more valuable your content, the faster you build followers and sales lead opportunities
Create a Social Media Strategy
Facebook / Instagram - Measuring Success of Ads
� Can Set Budget� Ads are Targeted� Ads Increase Your Exposure to Potential
Customers Faster
Facebook: Ad Advantages
Facebook Insights (similar to Google Analytics but for Facebook page only) provides visitors information). Below is a sample.Example: Facebook Insights ==> People => People Reached
This data is available if you have a Facebook BUSINESS page You should have a Facebook BUSINESS page
Facebook Insights: Visitor Information
Facebook Insights: Visitor Information
Facebook / Instagram - Sales
Summary & Conclusion
Have a Social Media Strategy Integrate with your website Measure results with social media
insights and Google Analytics Build the best content (words and
photos) that you can Post often - set aside time or get help
to do this Use what is free, but don’t be afraid to
try ads
Good Luck!
Course Review
Post Training Evaluation
Thank you for attending this seminar!