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William Arruda's Personal Branding Presentation
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Build Your Brand in Bits and
BytesW i l l i a m A r r u d aReach Personal Branding
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‣ Five-Step Process1. Evaluate2. Diagnose3. Plan4. Implement5. Measure
‣ Top Ten Must-Do!
Agenda
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If you don’t show up in Google, do you exist?
Volume
DiversityPurity
Relevance
ValidaAon
www.onlineidcalculator.com
Online ID Calculator
1Evaluate1Evaluate
Volume and RelevanceTotal number of responsesFirst three-‐pagesConsistency with experAseBlog or website featuredExudes personal brandConsistent with objecAves
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Diversity
Tradi4onal contentBio, ar4cles, website, etc.Real-‐4me contentTwi>er
Mul4-‐media VideoHeadshots and other images
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JoseRodrigues
Purity
Common/famous nameDigital dirt
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"Ellen is AMAZING at everything she does. She walks on Water!"
"We hired Jorge to be an admin but we want to promote him to CEO!"
"Yolanda is the best project manager on the team. She is on top of every detail!"
ValidaAon
TesAmonials/RecommendaAons
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2Diagnose2Diagnose
‣ Branded Bio/Revised‣ Headshot/images‣ Thought-leadership content‣ Articles, Whitepapers, Book‣ Blog posts/Comments‣ Interviews‣ Press releases‣ Testimonials and recommendations‣ Multi-media Content
Create Content
‣ Low Volume - digitally disguised, invisible among competitors
‣ Low Relevance - career transition, no growth, digital dirt, too personal
‣ Low Purity - common name/celebrity name‣ Low Diversity - too much text, too little
multi-media‣ Low Validation - little/no external
feedback
Review Your Diagnosis
3Plan3Plan
Social Networking Sites
Thought-Leadership Sites
Web Site/ Blog
You-Hubs
Volume and Relevance
Social Networking Sites
Thought-‐Leadership Sites
Thought-‐Leadership
‣ www.FirstnameLastname.com
www.hover.com/reach
Buy Your Domain Name
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YOU-‐Hubs
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Vanity Names Keywords
Get HighRankingDirect People
Purity
✓Common name? No problem.✓People are sophisticated searchers✓Know your keywords
Keywords
✓Google ad words✓Web site with inbound links✓Comments/quotes –popular sites✓YouTube video
High Ranking Content
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Personal QR Codes
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linkedin/in/YOURNAME
Vanity Names
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Your headshot Video
ImagesReal-Time Content
Diversity
Your Headshot and Images
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Images -‐ Create Photo Albums
✓Use Twitter as a pointing device✓Update your status in LinkedIN and Facebook and Google+
✓The future
✓Differentiating
✓Complete communication
✓Exudes branding
Video
Recommendations Testimonials
Google AlertsSharing
Validation
Credibility
Skill
Relationships
Productivity
Integrity
Sharing…
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“william arruda”www.google.com/alerts
NameThought-leadership areaCompetitors/peersHiring managers, etc.
Google Alerts
4Implement4Implement
www.onlineidcalculator.com
Top Ten Must-‐Do!
1. Uncover your personal brand2. Design your PBID3. Buy your domain name4. Brand your bio5. Get professional headshots6. Update LinkedIN/Import to BranchOut7. Get a personal portal8. Get tesLmonials/recommendaLons9. Create a YouTube Channel10. Get a videoBIO
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williamarruda@reachcc.com
williamarruda
William Arruda
www.thepersonalbrandingblog.com
www.williamarruda.com
Contact Me
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Build Your Brand in Bits
and Bytes
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