20110525 go-links-lunch-learn-presentation

Go Links @ NC StateLunch & Learn Presentation

May 25, 2011

------Nick Young

Outreach, Communications & Consultingnick_young@ncsu.edu

What's easier to remember?

http://www.ncsu.edu/policies/informationtechnology/REG08.00.2.php

or

go.ncsu.edu/ComputerUse

(if you get this wrong, leave now)

What's easier to fit on a business card ?

http://www.ncsu.edu/project/njyoung-dev/personal/resumes/public

or

go.ncsu.edu/nick-young

(if you get this wrong, leave now)

What costs less?

Reprinting 10,000 posters that have an out-of-date URL

or

Not reprinting 10,000 posters

(if you get this wrong, pay attention)

Go Links. Please define.

Go Links is a link Shortening + Redirection Service

for NC State University

Got an example?

You type/click ongo.ncsu.edu/ComputerUse

and end up athttp://www.ncsu.edu/policies/informationtechnology/REG08.00.2.php

Got another example?

You type/click ongo.ncsu.edu/oitdesign

and end up atoitdesign.ncsu.edu

(Note: The Go Link is longer by 3 characters but still serves a purpose)

Who can create Go Links?

Employees* period.

* Employees is defined as those users who can be identified as being in the Employees OU in the NC State Directory

Why Use Link Shortening Services?

1. Easier to remember / use 2. Gather General Statistics & Tracking3. Improve Publications & Marketing

○ Print○ Digital

General Statistics & Tracking

How many clicks did my link get?

Where did those visitors come from?

What browser were they using?

Publications & Marketing: Before

news.ncsu.edunews.ncsu.edu

news.ncsu.edu

news.ncsu.edu

Press Release

1000 Hits

Publications & Marketing: After

go.ncsu.edu/pr-bb

go.ncsu.edu/pr-oit

go.ncsu.edu/pr-em1

go.ncsu.edu/pr-np

500 hits25 hits

100 hits

75 hits

Press Release

1000 Hits

"...but I'm already using..."

So...why should you use Go Links?

Which link should visitors trust more?

1. http://bit.ly/52Bfcfor 2. http://go.ncsu.edu/google

(they both go to the same target URL)

TRUST, OWNERSHIP & CONTINUITY

What happens when you leave NC State?

What happens when you own a link, and want another person to share or take over ownership?

What happens when an external service removesyour links for whatever reason?

Which service should NC State trust more?

○ bit.ly X○ goo.gl X○ is.gd X○ tinyurl.com X○ go.ncsu.edu :-)

Go Links provides...

Random & User-Specified Links

Go Links provides...

Integrated & Automatic QR Codes

Go Links provides...

Transfer Ownership to another user

Share link ownership through tags

Go Links provides...

Direct Go LinksUser immediately redirected to target URL

Themed Go LinksToolbar at the top identifies what the Go Link is

Go Links provides...

Mobile Friendly

iPhone

also...Smart Phone (BlackBerry etc)

Feature Phone (text only)

Whenever you create a link, the statistics are

OFF *to begin with

* to prevent unnecessary database bloat.

If you want Statistics to be collected,you must

TURN IT ON

Go Links provides...

Simple Statistics

arbitration [ˌɑːbɪˈtreɪʃən]noun

1. Someone created a Go Link that you should own, or should point to your choice of URL. Example: If go.ncsu.edu/soccer targets an intramural team

2. Someone created a Go Link with an inappropriate target.Example: If go.ncsu.edu/soccer targets Duke's soccer team page

3. Don't yell at NickExample: seriously, don't yell at Nick

Questions?

Nick Young

nick_young@ncsu.edu

go.ncsu.eduoitdesign.ncsu.edu