2011 - Where we're been, where we're going

2011 - Half Year Report

Where We’ve Been......Where We’re Going

*Dynamics in travel merchandising

Brian Beard - travel technology executive consultant, Amadeus

*Social commerce opportunities in travel

Robert Cole - founder, RockCheetah

*Mobile travel products, platforms and technology

Gerry Samuels - executive director, Mobile Travel Technologies

ModeratorKevin May – editor/co-founder, Tnooz

Brighter, Bolder, Better

Brian Beard

Executive Consultant, Travel Technology

Dynamics in Travel Merchandising

Predictions – Early 2011

Collaboration of suppliers

Common Web Services models

Merchandising and business travel

Common standards

Backlash from consumers

Results – Mid 2011

Healthy debate and not so healthy debate

Standards moving slowly

Supply Chain positioning

Technology evaluation

Looking Ahead – late 2011 and beyond

Sales channels emerging

Multiple standards

New technologies emerging

Healthy marketing budgets

Targeted campaigns

Social CommerceYesterday, Today & Tomorrow

tnooz-Amadeus Mid-year 2011 Webinar

Social Commerce – Primordial Swamp

June 29, 2011Image: Elephi Pelephi flickr

Robert Cole | RockCheetah - 9

Social Commerce – Yesterday(Predictions from December 2010)

• Social– Telepresence (FaceTime) | Hit on New Phones?

• Location– Check-ins Growing Rapidly | Going Mainstream?

• Mobile– NFC Gathering Steam | Maybe in June iPhone 5?

• Commerce– Groupon | Rapid Expansion + Rampant Cloning

June 29, 2011Image: Katherine H flickr

Social Commerce – Today(Observations from June 2011)

• Social– Limited Traction for Social Currencies

• Klout Score & Empire Ave Share Price?

• Location– Geo-tailored Offers Showing Promise

• jetBlue – 10th Anniversary

• Mobile– Promo-Driven Flash Mobs

• Ocean Properties – Bacardi Girls

• Commerce– Currently, Most Group Buying Isn’t Social

• Station Casinos – welovelocals

June 29, 2011 tnooz-Amadeus Mid-year 2011 WebinarImage: kagey_b flickr

Social Commerce – Tomorrow(Prophecies beyond July 2011)

• Social– Social Graph Consolidation

• Facebook Gets Semantic

• Location– Venue Harmonization

• FourSquare Venues Project

• Mobile– Near Field Communications

• Payments, Ads & Loyalty Get Personal

• Commerce– Wallets

• Google Wallet | Apple iWallet are Game Changers

June 29, 2011Image: just.Luc - flickr

2011: Where We've Been, Where We're Going

Mobile travel products, platforms and technology

Gerry SamuelsFounder & Executive Director

Mobile Travel Technologies Limited (MTT)

Who is MTT?

MTT’s offices at The Digital Hub in

Dublin

Founded in 2005● Privately held Company

Launched first mobile services in 2006

Development Centres in EMEA & Asia● Dublin HQ● Manila● London (Marketing)

100% Focus on Mobile Travel● for Travel Intermediaries● for Travel Providers (airlines, hotels,

car rental)

Fast growing team of mobile travel specialists

● Team drawn from travel technology and mobile software backgrounds

● Not just software developers, but designers, usability, analytics, consultancy, 24x7 support, hosting

MTT Clients include:

MTT Powers Mobile Web & Apps

The mobile world changed on 29June, 2007

19% of all hotel queries are conducted on mobile devices

Google, May 2011

A Fact

“I can say that 79 percent of our top advertisers have not built mobile-specific websites at this time”

Rob Torres, Head of Google Travel, May 2011

An Opportunity

• Orbitz sees 4x more same day bookings on mobile than on PC

– Barney Hartford, President & CEO, Orbitz, May 2011

• In June 2011 more people will use google maps on mobile than on desktop

– Marissa Meyer, Google, May 2011

• 6 out of 10 mobile users download travel apps

– May 2011 TripAdvisor Survey

Some (Surprising?) Facts

Product % Buying

Music/Movies/Games 42 per cent

Consumer Electronics 19 per cent

Apparel 14 per cent

Entertainment Tickets 13 per cent

Travel 12 per cent

Source: InMobi Mobile Shopping and mCommerce study, May 2011

Full study conducted in 14 countries among 15,000 consumers

Mobile purchases (US)

“And oh yes, AirAsia is expecting 20% of its bookings to come from mobile in the next 18 months – now that's a number to heed” Kathleen Tan, Regional Head of Commercial, AirAsiaWIT Conference 2010

http://www.webintravel.com/blog/wit-day-two--how-to-make-money-with-mobile_704

Webintravel Conference Singapore, October 2010

There can be only oneSource: Highlander Productions Ltd.

Source: mobileattack.com

Source: nytimes.com

Source: http://niallmccarroll.wordpress.com/

Source: globalmoxie.com

Native Apps Web Apps Mobile Web

Description Native for specific platforms

Web sites AJAX/HTML

Simple web sites, no device control

User Experience High High Medium/High

Discoverability App Store URL URL

Stickiness High Medium Medium

Device Capabilities

High Medium Low

Device Coverage Low, only works on own platform

Medium, all smartphones

Market Share Low to High Medium, all smartphones

Complexity High Medium Low

Which mobile channels?

2010 Proprietary & Confidential

Res System

Regular Website

Mobile Web

NativeApplications

SQL Database

DeviceDatabase

Transcoder

Connectors

App API

UI LayerBusiness

Layer(objects &

rules)

Supporting multiple mobile channels

In mobile, fragmentation is forever.

Deal with it. Richard Wong, Accel Capital

Source: flickr.com/photos/ginable

Source: flickr.com/photos/silentmute

Platforms - Where to Next?

• Need to manage the various mobile channels

• Both mobile web and apps are relevant

• Marketing and e-Commerce requires the flexibility to manage mobile in real-time

Thank You

www.mttnow.com

Thank You

2011 - Where we're been, where we're going

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