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Presentation at the Workshop on Crop Production Equipment for the System of Rice Intensification (SRI) Presenter: Sopheavy Ty: Oxfam, Cambodia Title: Rice Dragon Weeder Date: November 3, 2014 Venue: ACISAI, Asian Institute of Technology, Thailand
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Rice Dragon
Product Background
1
1. Rachana- assisted women farmers to develop a weeding tool in 2008,
Product Background
1
2. Different models were put forth to farmers
Product Background
2
3. Farmers tested many different models
Product Background
2
4. And they selected the best design
Final Design
3 Simple, Effective, User-friendly
Product By Women For Women
Rice Dragon Business Model
3
Local Fabricators (Supply Side)
Distributors(Agri-shops, Farmer Champ)
Rice Farmers(demand Side)
NS Backup Stocks
Channel 2
Chan
nel 1
Promotion Activities
9
• Radio, Newspapers• Village-base Marketing
Campaign• Leaflet, Poster, Banner,
Bill-Board• Through SRI-NGO
meeting and workshops
Thank You!
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