Too Big to Fail? The 2012 Olympic Park and the tourism legacy

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Presentation given at an Olympic Park Legacy Company event on 8th December 2011

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The Queen Elizabeth II Olympic Park: too big to fail?

Too big to fail?James KennellUniversity of Greenwich

If you build it, will they come?

X Pre-games tourism

X During-games tourism

√ Post-games tourism(Weed 2008)

What works?

Vision Governance

Flexibility Integration

Winning?

“The regeneration of the Olympic Park and its role in contributing to the regeneration of East London will require a network of partnerships, new public funding commitments and the infusion and leveraging of private resources.” (OPLC website)

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