The Queen Elizabeth II Olympic Park: too big to fail?

Too big to fail?James KennellUniversity of Greenwich

If you build it, will they come?

X Pre-games tourism

X During-games tourism

√ Post-games tourism(Weed 2008)

What works?

Vision Governance

Flexibility Integration

Winning?

“The regeneration of the Olympic Park and its role in contributing to the regeneration of East London will require a network of partnerships, new public funding commitments and the infusion and leveraging of private resources.” (OPLC website)