View
398
Download
2
Category
Tags:
Preview:
Citation preview
THE ONLINE CONTENT AND ACTIVATION AGENCY
Living the video life RSFF - Sportnext - APRIL 10, 2015
POV and selfie
Pics or it didn't happen
A moment not captured is a
moment not lived
The rise of the little screen
When will internet video overtake TV?
"That already happened."
Eric Schmidt, CEO Google (in 2012)
Nike Inc. (NKE)'s latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen by 78 million people in four days.
TV sets in the minority
Two ends
From YouTube
To Vine
To Snapchat
To live streaming
To omnipresence
People's panopticon
Cameras everywhere
Google maps x YouTube x Twitter
Price of everything and value of nothing
Emancipation, democratization & going pro
Personal brands
Every athlete on an adventure
An edited life
Brands everywhere
Video everywhere
Live the video life
Questions? Ask us: @teamtyrsday
Recommended