Social Media Strategy Summer 09 Sda Meeting

Social Media Strategy...

...as it relates to Stewardship and Cooperative Program

Development 

Social Media Use Survey Results

50% use Social Media today to communicate with pastors and churches.

Social Media Use Survey Results

Highest response to application use was:

Facebook

Social Media Use Survey Results

Highest response to posture toward Social Media was: 

"I know what Social Media is, and I'm experimenting with 

different applications."

Social Media Use Survey Results

Highest response to electronics owned and used: 

• Smart Phone• Laptop• Digital Camera

Social Media Use Survey Results

Expectations of this presentation: 

• Social Media Effectiveness• Tools/Uses• Time Management

Goals and Objectives

Session 1 - Theory 

1. Define Social Media

2. Provide an Overview of Platforms and Tools

3. Outline a Few Guiding Principles

Goals and Objectives 

Session 2 - Practice

4. Craft Your Social Media Strategy

5. Manage Your Time

6. 10 Commandments of Social Media

What is Social Media?

Social mediaFrom Wikipedia, the free encyclopediaSocial media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. 

But What Does That Mean?

Social Media represents 3 important realities:

1. Content rules.

But What Does That Mean?

Social Media represents 3 important realities:

1. Content rules.

2. You can be ignored.

But What Does That Mean?

Social Media represents 3 important realities:

1. Content rules.

2. You can be ignored.

3. You're not in control.

Overview of Platforms and Tools

Just a few examples...

Overview of Platforms and Tools

Platforms:1. Desktop/Laptop2. Cell Phone/Smart Phone

Common Characteristics:1. Web-based2. Free (Open Source)

Tools:1. Content2. Photos3. Audio/Video

Common Characteristics:1. Integration2. Collaboration

Outline a Few Guiding Principles

Rules to live by in a Social Media world

1. You are who you are online.

Outline a Few Guiding Principles

Rules to live by in a Social Media world

1. You are who you are online.2. Google matters.

Outline a Few Guiding Principles

Rules to live by in a Social Media world

1. You are who you are online.2. Google matters.3. Content creates opportunity.

Outline a Few Guiding Principles

Rules to live by in a Social Media world

1. You are who you are online.2. Google matters.3. Content creates opportunity.4. The power rests with the individual.

Outline a Few Guiding Principles

Rules to live by in a Social Media world

1. You are who you are online.2. Google matters.3. Content creates opportunity.4. The power rests with the individual.5. If you don't exist online ... you don't exist.

Questions?

In Review: Session 1 - Theory 

1. Define Social Media

2. Provide an Overview of Platforms and Tools

3. Outline a Few Guiding Principles

Next Session: Practice

4. Craft Your Social Media Strategy

5. Manage Your Time

6. 10 Commandments of Social Media

Craft Your Social Media Strategy

You have animportant choice to make.

Which path will you choose?

Craft Your Social Media Strategy

You have animportant choice to make.

Which path will you choose?

Craft Your Social Media Strategy

Social Media is Communication.

Message Sender

Craft Your Social Media Strategy

Basic Principles of Communication

1. Carefully define the message you want to send.

Craft Your Social Media Strategy

Basic Principles of Communication

1. Carefully define the message you want to send.2. Clearly identify your intended audience.

Craft Your Social Media Strategy

Basic Principles of Communication

1. Carefully define the message you want to send.2. Clearly identify your intended audience.3. Remove all obstacles and barriers.

Craft Your Social Media Strategy

Basic Principles of Communication

1. Carefully define the message you want to send.2. Clearly identify your intended audience.3. Remove all obstacles and barriers.4. Measure effectiveness ... and measure again.

Craft Your Social Media Strategy

There is no one-size-fits-all

strategy!

Craft Your Social Media StrategyMy Three-Leg Strategy

Blog(Content)

Craft Your Social Media StrategyMy Three-Leg Strategy

Twitter(Conversation)

Blog(Content)

Craft Your Social Media StrategyMy Three-Leg Strategy

Twitter(Conversation)

Facebook(Relational)

Blog(Content)

Craft Your Social Media Strategy

5 Steps to Creating Your Strategy

1. Decide if Social Media is right for you.

Craft Your Social Media Strategy

5 Steps to Creating Your Strategy

1. Decide if Social Media is right for you.2. Learn one tool/platform at a time. (Pace yourself.)

Craft Your Social Media Strategy

5 Steps to Creating Your Strategy

1. Decide if Social Media is right for you.2. Learn one tool/platform at a time. (Pace yourself.)3. Commit to building value through content.

Craft Your Social Media Strategy

5 Steps to Creating Your Strategy

1. Decide if Social Media is right for you.2. Learn one tool/platform at a time. (Pace yourself.)3. Commit to building value through content.4. Facilitate a conversation. (Don't dictate.)

Craft Your Social Media Strategy

5 Steps to Creating Your Strategy

1. Decide if Social Media is right for you.2. Learn one tool/platform at a time. (Pace yourself.)3. Commit to building value through content.4. Facilitate a conversation. (Don't dictate.)5. Stick with it. (Don't expect immediate results.)

Manage Your Time

3 Realities You Need To Keep In Mind

1. Learning takes place "off the clock."

Manage Your Time

3 Realities You Need To Keep In Mind

1. Learning takes place "off the clock."2. Nothing works "out of the box."

Manage Your Time

3 Realities You Need To Keep In Mind

1. Learning takes place "off the clock."2. Nothing works "out of the box."3. Evaluate and adjust your habits.

Manage Your Time

Basic Tools You Can Use

1. Blogs/Blog Aggregators2. Twitter Search3. Google Alerts4. E-newsletters

Become a content junky!

Platforms

1. Laptops2. Flip Video Recorders3. Digital Cameras4. Smart Phones

Invest in the smart phone!

Manage Your Time

There are unlimited ways to monitor, measure, and participate in the Social Media revolution. 

Some are advanced. Some are basic. 

The key is to start DOING something today.

10 Commandments of Social Media1. Encourage User-Generated Content.

10 Commandments of Social Media1. Encourage User-Generated Content.

2. Make it shareable.

10 Commandments of Social Media1. Encourage User-Generated Content.

2. Make it shareable.3. Keep relationships the primary focus.

10 Commandments of Social Media1. Encourage User-Generated Content.

2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.

10 Commandments of Social Media1. Encourage User-Generated Content.

2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.

10 Commandments of Social Media1. Encourage User-Generated Content.

2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.

10 Commandments of Social Media1. Encourage User-Generated Content.

2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.7. Keep it short and simple.

10 Commandments of Social Media1. Encourage User-Generated Content.

2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.7. Keep it short and simple.8. Measure ... and measure again. 

10 Commandments of Social Media1. Encourage User-Generated Content.

2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.7. Keep it short and simple.8. Measure ... and measure again. 9. Market your Social Media presence.

10 Commandments of Social Media1. Encourage User-Generated Content.

2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.7. Keep it short and simple.8. Measure ... and measure again. 9. Market your Social Media presence.10. Be patient.

Social Media Consultant (Recommendation)

Looking for someone to work with you one on one?

Bill SeaverMicroExplosion Media

615.473.0396bill@microexplosion.comwww.microexplosion.com

Any Questions?

Join the 

Revolution!