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The president of the Southern Baptist Stewardship Development Association asked me to present to the entire group on how to use social media to multiply ministry opportunity. I offered some general social media principles as a primer and then explained how I'm using social media related to helping churches fund their ministry.
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Social Media Strategy...
...as it relates to Stewardship and Cooperative Program
Development
Social Media Use Survey Results
50% use Social Media today to communicate with pastors and churches.
Social Media Use Survey Results
Highest response to application use was:
Social Media Use Survey Results
Highest response to posture toward Social Media was:
"I know what Social Media is, and I'm experimenting with
different applications."
Social Media Use Survey Results
Highest response to electronics owned and used:
• Smart Phone• Laptop• Digital Camera
Social Media Use Survey Results
Expectations of this presentation:
• Social Media Effectiveness• Tools/Uses• Time Management
Goals and Objectives
Session 1 - Theory
1. Define Social Media
2. Provide an Overview of Platforms and Tools
3. Outline a Few Guiding Principles
Goals and Objectives
Session 2 - Practice
4. Craft Your Social Media Strategy
5. Manage Your Time
6. 10 Commandments of Social Media
What is Social Media?
Social mediaFrom Wikipedia, the free encyclopediaSocial media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.
But What Does That Mean?
Social Media represents 3 important realities:
1. Content rules.
But What Does That Mean?
Social Media represents 3 important realities:
1. Content rules.
2. You can be ignored.
But What Does That Mean?
Social Media represents 3 important realities:
1. Content rules.
2. You can be ignored.
3. You're not in control.
Overview of Platforms and Tools
Just a few examples...
Overview of Platforms and Tools
Platforms:1. Desktop/Laptop2. Cell Phone/Smart Phone
Common Characteristics:1. Web-based2. Free (Open Source)
Tools:1. Content2. Photos3. Audio/Video
Common Characteristics:1. Integration2. Collaboration
Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.
Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.2. Google matters.
Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.2. Google matters.3. Content creates opportunity.
Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.2. Google matters.3. Content creates opportunity.4. The power rests with the individual.
Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.2. Google matters.3. Content creates opportunity.4. The power rests with the individual.5. If you don't exist online ... you don't exist.
Questions?
In Review: Session 1 - Theory
1. Define Social Media
2. Provide an Overview of Platforms and Tools
3. Outline a Few Guiding Principles
Next Session: Practice
4. Craft Your Social Media Strategy
5. Manage Your Time
6. 10 Commandments of Social Media
Craft Your Social Media Strategy
You have animportant choice to make.
Which path will you choose?
Craft Your Social Media Strategy
You have animportant choice to make.
Which path will you choose?
Craft Your Social Media Strategy
Social Media is Communication.
Message Sender
Craft Your Social Media Strategy
Basic Principles of Communication
1. Carefully define the message you want to send.
Craft Your Social Media Strategy
Basic Principles of Communication
1. Carefully define the message you want to send.2. Clearly identify your intended audience.
Craft Your Social Media Strategy
Basic Principles of Communication
1. Carefully define the message you want to send.2. Clearly identify your intended audience.3. Remove all obstacles and barriers.
Craft Your Social Media Strategy
Basic Principles of Communication
1. Carefully define the message you want to send.2. Clearly identify your intended audience.3. Remove all obstacles and barriers.4. Measure effectiveness ... and measure again.
Craft Your Social Media Strategy
There is no one-size-fits-all
strategy!
Craft Your Social Media StrategyMy Three-Leg Strategy
Blog(Content)
Craft Your Social Media StrategyMy Three-Leg Strategy
Twitter(Conversation)
Blog(Content)
Craft Your Social Media StrategyMy Three-Leg Strategy
Twitter(Conversation)
Facebook(Relational)
Blog(Content)
Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.
Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.2. Learn one tool/platform at a time. (Pace yourself.)
Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.2. Learn one tool/platform at a time. (Pace yourself.)3. Commit to building value through content.
Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.2. Learn one tool/platform at a time. (Pace yourself.)3. Commit to building value through content.4. Facilitate a conversation. (Don't dictate.)
Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.2. Learn one tool/platform at a time. (Pace yourself.)3. Commit to building value through content.4. Facilitate a conversation. (Don't dictate.)5. Stick with it. (Don't expect immediate results.)
Manage Your Time
3 Realities You Need To Keep In Mind
1. Learning takes place "off the clock."
Manage Your Time
3 Realities You Need To Keep In Mind
1. Learning takes place "off the clock."2. Nothing works "out of the box."
Manage Your Time
3 Realities You Need To Keep In Mind
1. Learning takes place "off the clock."2. Nothing works "out of the box."3. Evaluate and adjust your habits.
Manage Your Time
Basic Tools You Can Use
1. Blogs/Blog Aggregators2. Twitter Search3. Google Alerts4. E-newsletters
Become a content junky!
Platforms
1. Laptops2. Flip Video Recorders3. Digital Cameras4. Smart Phones
Invest in the smart phone!
Manage Your Time
There are unlimited ways to monitor, measure, and participate in the Social Media revolution.
Some are advanced. Some are basic.
The key is to start DOING something today.
10 Commandments of Social Media1. Encourage User-Generated Content.
10 Commandments of Social Media1. Encourage User-Generated Content.
2. Make it shareable.
10 Commandments of Social Media1. Encourage User-Generated Content.
2. Make it shareable.3. Keep relationships the primary focus.
10 Commandments of Social Media1. Encourage User-Generated Content.
2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.
10 Commandments of Social Media1. Encourage User-Generated Content.
2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.
10 Commandments of Social Media1. Encourage User-Generated Content.
2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.
10 Commandments of Social Media1. Encourage User-Generated Content.
2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.7. Keep it short and simple.
10 Commandments of Social Media1. Encourage User-Generated Content.
2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.7. Keep it short and simple.8. Measure ... and measure again.
10 Commandments of Social Media1. Encourage User-Generated Content.
2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.7. Keep it short and simple.8. Measure ... and measure again. 9. Market your Social Media presence.
10 Commandments of Social Media1. Encourage User-Generated Content.
2. Make it shareable.3. Keep relationships the primary focus.4. Provide value.5. Create excellent content.6. Use Social Media strategically, not casually.7. Keep it short and simple.8. Measure ... and measure again. 9. Market your Social Media presence.10. Be patient.
Social Media Consultant (Recommendation)
Looking for someone to work with you one on one?
Bill SeaverMicroExplosion Media
Any Questions?
Join the
Revolution!
