PR In The Vanguard

PR IN THE VANGUARDHow practitioners can lead the way in the economic recovery

John Paluszek, Daniel Tisch APR and Paul Mylrea

Vancouver, June 2009

Value-added public relations services

A PR parable

The challenge of control

GA survey: Views of PR associationsGreatest opportunitiesConverging

communications “own” social media “own” a larger functional

responsibility, as a more nimble, flexible profession

Use of technology New channels to reach

audiences, inform/educate ourselves

Need for PR is greater than ever

Greatest threatsFailure to stay current

Lack of time for training

Lack of standards Training, credentials,

practice

Lack of access to training & tools

Loss of relevance to CEOs

Strategic imperatives for PRMacro-level:Elevate the

profession Raise standards Share knowledge Advocate for the

profession Strengthen PR

industry associations

Micro-level:Adapt skills & services Hone the fundamentals Watch mass culture – but

dig deeper Ask the “how” questions –

and answer them PR in the public interest Build business literacy Tap into need

What's our message?

Contact informationJohn Paluszek, Senior Counsel, Ketchum, New YorkChair, Global Alliance, 2009-2011john.paluszek@ketchum.com

Daniel Tisch APR, President, Argyle Communications, Toronto

Chair-elect, Global Alliance, 2009-2011dtisch@argylecommunications.com twitter: @echevarria

Paul Mylrea, Communications Director, Department for International Development, United Kingdom

UK representative to the Global Alliancepmylrea@googlemail.com