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PR IN THE VANGUARDHow practitioners can lead the way in the economic recovery
John Paluszek, Daniel Tisch APR and Paul Mylrea
Vancouver, June 2009
Value-added public relations services
A PR parable
The challenge of control
GA survey: Views of PR associationsGreatest opportunitiesConverging
communications “own” social media “own” a larger functional
responsibility, as a more nimble, flexible profession
Use of technology New channels to reach
audiences, inform/educate ourselves
Need for PR is greater than ever
Greatest threatsFailure to stay current
Lack of time for training
Lack of standards Training, credentials,
practice
Lack of access to training & tools
Loss of relevance to CEOs
Strategic imperatives for PRMacro-level:Elevate the
profession Raise standards Share knowledge Advocate for the
profession Strengthen PR
industry associations
Micro-level:Adapt skills & services Hone the fundamentals Watch mass culture – but
dig deeper Ask the “how” questions –
and answer them PR in the public interest Build business literacy Tap into need
What's our message?
Contact informationJohn Paluszek, Senior Counsel, Ketchum, New YorkChair, Global Alliance, [email protected]
Daniel Tisch APR, President, Argyle Communications, Toronto
Chair-elect, Global Alliance, [email protected] twitter: @echevarria
Paul Mylrea, Communications Director, Department for International Development, United Kingdom
UK representative to the Global [email protected]
