Poaching LG15: ARG-style

Poaching LG15: ARG-style

How an evil girl named Cassie shook Breeniverse

Burcu S. Bakiogluhttp://www.palefirer.comIndiana University

Business of Story-telling

Producers/Creators

Medium of the work

Communities

Materiality of the mediumPerforming the work

Forming the text

Author(s)Franchises

Locus of control

Re-negotiating controlPoachingTactics

Social Shows“The Show Is Everywhere”

•Social network Web site •Community interacting with show as well as with

each other•User-generated content•Narrative is cross media

Transmedial Components

•Videos•Fan videos•Comments•Forum threads•MySpace profiles•Text messages•#IRC channels• IRL interaction with characters

LG15: Timeline

•Started as vlog•3rd video = half a million hits•4 months = Internet phenomenon•Sept 13, 06 came out as show•Jessica Lee Rose won Webby Awards on 2007

Fans help story evolve

ARG

Swimming

careful.take nobody at face value.there is more than one girl.that’s just unconscious knowledge. cassiestruggles18@yahoo.com

…It’s really crazy (and overwhelming!) that those types of people want to contact me. I’m not really interested in that sort of thing, but if you think it’s a good idea and it’s someone you trust, you can give them this email address…

breesnuggles15@yahoo.com

This Is My Story Now

When I Get to the Bottom Where I Stop

Church of Serapis Ruins

opAphid

Whose work is it anyway?

•Materiality of the medium•Constant negotiation for meaning▫Producers▫Medium▫Community

•Struggle within community

Burcu S. BakiogluPh.D Candidate Comparative LiteratureIndiana University

http://www.palefirer.compalefire@palefirer.comAIM/Skype: PaleFireR