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Poaching LG15: ARG-style
How an evil girl named Cassie shook Breeniverse
Burcu S. Bakiogluhttp://www.palefirer.comIndiana University
Business of Story-telling
Producers/Creators
Medium of the work
Communities
Materiality of the mediumPerforming the work
Forming the text
Author(s)Franchises
Locus of control
Re-negotiating controlPoachingTactics
Social Shows“The Show Is Everywhere”
•Social network Web site •Community interacting with show as well as with
each other•User-generated content•Narrative is cross media
Transmedial Components
•Videos•Fan videos•Comments•Forum threads•MySpace profiles•Text messages•#IRC channels• IRL interaction with characters
LG15: Timeline
•Started as vlog•3rd video = half a million hits•4 months = Internet phenomenon•Sept 13, 06 came out as show•Jessica Lee Rose won Webby Awards on 2007
Fans help story evolve
ARG
careful.take nobody at face value.there is more than one girl.that’s just unconscious knowledge. [email protected]
…It’s really crazy (and overwhelming!) that those types of people want to contact me. I’m not really interested in that sort of thing, but if you think it’s a good idea and it’s someone you trust, you can give them this email address…
When I Get to the Bottom Where I Stop
Church of Serapis Ruins
Whose work is it anyway?
•Materiality of the medium•Constant negotiation for meaning▫Producers▫Medium▫Community
•Struggle within community
Burcu S. BakiogluPh.D Candidate Comparative LiteratureIndiana University
http://[email protected]/Skype: PaleFireR
