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SUCCESS FACTORS I N WEB& MOB I L E PRODUCT
DEVELOPMENT
SUCCESS FACTORS I N WEB& MOB I L E PRODUCT
DEVELOPMENT
WH Y W E S A Y ' N O '
A N D WH Y Y O U S H O U L D T O O
I T 'S HARD FOR YOUNGCOMPAN I ES TO SAY 'NO '
T O MO R E MO N E Y
I T 'S HARD FOR YOUNGCOMPAN I ES TO SAY 'NO '
T O MO R E MO N E Y
T O N EW O P P O R T U N I T I E S
I T 'S HARD FOR YOUNGCOMPAN I ES TO SAY 'NO '
T O MO R E MO N E Y
T O N EW O P P O R T U N I T I E S
T O F A S T E R G R OW T H
ALTHOUGH I T SEEMSCOUNTER INTU I T I VE
I N THE SHORT TERM
ALTHOUGH I T SEEMSCOUNTER INTU I T I VE
I N THE SHORT TERM
S A Y I N G ' N O '
ALTHOUGH I T SEEMSCOUNTER INTU I T I VE
I N THE SHORT TERM
S A Y I N G ' N O '
I S OFTEN A MUCH BETTERLONG - TERM STRATEGY
FAST FACTS :
WE BU I LD CUSTOM SOFTWARE
WE WORK MOST LY WITH STARTUPS
WE SAY 'NO ' AL L THE T IME
FAST FACTS :
AND WE TH INK
YOU SHOULD TOO
WE BU I LD CUSTOM SOFTWARE
WE WORK MOST LY WITH STARTUPS
WE SAY 'NO ' AL L THE T IME
SAY ING 'NO ' TO :
BE ING AL LTH INGS TO AL L
PEOPLE
SAY ING 'NO ' TO :
BE ING AL LTH INGS TO AL L
PEOPLE
" THE CUSTOMERI S ALWAYSR IGHT "
SAY ING 'NO ' TO :
BE ING AL LTH INGS TO AL L
PEOPLE
" THE CUSTOMERI S ALWAYSR IGHT "
GROWTH
AT
ANY COST
SAY ING 'NO ' TO :
BE ING AL LTH INGS TO AL L
PEOPLE
" THE CUSTOMERI S ALWAYSR IGHT "
GROWTH
AT
ANY COST
KEEP ING UPW I TH THE
OTHER GUYS
SAY ING 'NO ' TO :
MAKES YOU BETTER
BE ING AL LTH INGS TO AL L
PEOPLE
" THE CUSTOMERI S ALWAYSR IGHT "
GROWTH
AT
ANY COST
KEEP ING UPW I TH THE
OTHER GUYS
WHY SAY ING 'NO '
MAKES YOU BETTER
Y O U D O O N L Y T H E WO R KT H A T B R I N G S O U T Y O U RP A S S I O N
1
WHY SAY ING 'NO '
MAKES YOU BETTER
Y O U D O O N L Y T H E WO R KT H A T B R I N G S O U T Y O U RP A S S I O N
Y O U C A N F O C U S O N Y O U RC O R E S T R E N G T H A S AT E A M
1
2
DO ING WORK YOU 'REPASS IONATE ABOUT
P A S S I O N B R I N G S O U T T H E B E S TI N Y O U A N D Y O U R T E A M
1
DO ING WORK YOU 'REPASS IONATE ABOUT
P A S S I O N B R I N G S O U T T H E B E S TI N Y O U A N D Y O U R T E A M
1
P A S S I O N C L A R I F I E S Y O U RM E S S A G E & K E E P S Y O U F O C U S E D
UNFOCUSED MESSAGE
B IGGER
FASTERSEX I ER
V IRAL
D I SRUPT I VEFEATURES
UNFOCUSED MESSAGE
FOCUSED MESSAGE
VALUE
B IGGER
FASTERSEX I ER
V IRAL
D I SRUPT I VEFEATURES
FOCUS ING ON YOUR
CORE STRENGTH
Y O U C O N S I S T E N T L Y D E L I V E R
2
FOCUS ING ON YOUR
CORE STRENGTH
Y O U C O N S I S T E N T L Y D E L I V E R
Y O U C O N T I N U O U S L Y I M P R O V E
2
FOCUS ING ON YOUR
CORE STRENGTH
Y O U C O N S I S T E N T L Y D E L I V E R
Y O U C O N T I N U O U S L Y I M P R O V E
Y O U B E C O M E T H E B E S T
2
WHEN YOU 'RE
THE BEST . . .
VALUE
SALES
PROFIT
CLIENT & TEAMHAPPINESS
HOW WE CHOOSEPROJECTS
CAN WE DEL IGHT THE CL I ENT ?
HOW WE CHOOSEPROJECTS
U N H A P P Y C L I E N T S Y E L L , D O N ' TP A Y T H E I R B I L L S & S A Y B A DT H I N G S A B O U T Y O U
CAN WE DEL IGHT THE CL I ENT ?
HOW WE CHOOSEPROJECTS
U N H A P P Y C L I E N T S Y E L L , D O N ' TP A Y T H E I R B I L L S & S A Y B A DT H I N G S A B O U T Y O U
CAN WE DEL IGHT THE CL I ENT ?
H A P P Y C L I E N T S A R E P L E A S A N T T OW O R K W I T H & P A Y T H E I R B I L L S O NT I M E
HOW WE CHOOSEPROJECTS
D E L I G H T E D C L I E N T SK E E P C O M I N G B A C K &
T E L L T H E I R F R I E N D SA B O U T Y O U
CAN WE DEL IGHT THE CL I ENT ?
WE CAN DEL IGHT A
CUSTOMER I F :
WE 'RE DO ING WHAT WE 'RE BEST AT
WE CAN DEL IGHT ACUSTOMER I F :
WE 'RE DO ING WHAT WE 'RE BEST AT
WE 'RE BU I LD ING THE R IGHT TH ING
WE CAN DEL IGHT ACUSTOMER I F :
WE 'RE DO ING WHAT WE 'RE BEST AT
WE 'RE BU I LD ING THE R IGHT TH ING
WE 'RE FOCUSED ON THE IR SUCCESS
WE CAN DEL IGHT ACUSTOMER I F :
WE 'RE DO ING WHAT WE 'RE BEST AT
WE 'RE BU I LD ING THE R IGHT TH ING
WE 'RE FOCUSED ON THE IR SUCCESS
WE 'RE CONSTANT LY DEL I VER ING VALUE
WE SAY 'YES ' TO A
NEW CL I ENT ONLY I F :
THERE 'S A PLANTO TURN THE PRODUCT I N TO A BUS INESS
WE SAY 'YES ' TO A
CL I ENT ONLY I F :
THERE 'S A PLANTO TURN THE PRODUCT I N TO A BUS INESS
THERE 'S MONEYTO BU I LD , TO I T ERATE AND TO ACQU IRE USERS
WE SAY 'YES ' TO A
CL I ENT ONLY I F :
THERE 'S A PLANTO TURN THE PRODUCT I N TO A BUS INESS
THERE 'S MONEYTO BU I LD , TO I T ERATE AND TO ACQU IRE USERS
THERE 'S MOT IVAT IONTO PRESS AHEAD THROUGH CHAL LENGES
WE SAY 'YES ' TO A
CL I ENT ONLY I F :
THERE 'S A PLANTO TURN THE PRODUCT I N TO A BUS INESS
THERE 'S MONEYTO BU I LD , TO I T ERATE AND TO ACQU IRE USERS
THERE 'S MOT IVAT IONTO PRESS AHEAD THROUGH CHAL LENGES
THERE 'S A F I TWE 'RE NOT ALWAYS THE BEST TEAM FOR THE JOB
WHEN YOU SHOULDSAY 'NO '
I HAVE NO I D EAHOW WE ' L LMONET I ZE I T ,
BUT L E T 'SBU I LD I TANYWAY !
WHEN YOU SHOULDSAY 'NO '
I HAVE NO I D EAHOW WE ' L LMONET I ZE I T ,
BUT L E T 'SBU I LD I TANYWAY !
WHEN YOU SHOULDSAY 'NO '
SOMEONEASKED FOR
TH I S FEATURE ,
SO L E T 'S ADD I TR I GHT AWAY !
WHEN YOU SHOULDSAY 'NO '
SOMEONEASKED FOR
TH I S FEATURE ,
SO L E T 'S ADD I TR I GHT AWAY !
WHEN YOU SHOULDSAY 'NO '
L E T 'S SPENDAL L OF OURMONEY ON
DEVELOPMENT .
WE ' L L F I GUREOUT SALES &
MARKET INGLATER .
WHEN YOU SHOULDSAY 'NO '
L E T 'S SPENDAL L OF OURMONEY ON
DEVELOPMENT .
WE ' L L F I GUREOUT SALES &
MARKET INGLATER .
WHEN YOU SHOULDSAY 'NO '
I KNOW TH I STH ING I S GO INGTO BE HUGE .
L E T 'S SK I PVAL IDAT IONAND THE MVPAND JUST GO
FOR I T .
WHEN YOU SHOULDSAY 'NO '
I KNOW TH I STH ING I S GO INGTO BE HUGE .
L E T 'S SK I PVAL IDAT IONAND THE MVPAND JUST GO
FOR I T .
WHEN YOU SHOULDSAY 'NO '
I KNOW TH I STH ING I S GO INGTO BE HUGE .
L E T 'S SK I PVAL IDAT IONAND THE MVPAND JUST GO
FOR I T .
SAY ING 'NO 'MAKES YOU
FOCUSED
SAY ING 'NO 'MAKES YOU
FOCUSED
PASS IONATE
SAY ING 'NO 'MAKES YOU
FOCUSED
PASS IONATE
BETTER
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