SUCCESS FACTORS I N WEB& MOB I L E PRODUCT

DEVELOPMENT

SUCCESS FACTORS I N WEB& MOB I L E PRODUCT

DEVELOPMENT

WH Y W E S A Y ' N O '

A N D WH Y Y O U S H O U L D T O O

I T 'S HARD FOR YOUNGCOMPAN I ES TO SAY 'NO '

T O MO R E MO N E Y

I T 'S HARD FOR YOUNGCOMPAN I ES TO SAY 'NO '

T O MO R E MO N E Y

T O N EW O P P O R T U N I T I E S

I T 'S HARD FOR YOUNGCOMPAN I ES TO SAY 'NO '

T O MO R E MO N E Y

T O N EW O P P O R T U N I T I E S

T O F A S T E R G R OW T H

ALTHOUGH I T SEEMSCOUNTER INTU I T I VE

I N THE SHORT TERM

ALTHOUGH I T SEEMSCOUNTER INTU I T I VE

I N THE SHORT TERM

S A Y I N G ' N O '

ALTHOUGH I T SEEMSCOUNTER INTU I T I VE

I N THE SHORT TERM

S A Y I N G ' N O '

I S OFTEN A MUCH BETTERLONG - TERM STRATEGY

FAST FACTS :

WE BU I LD CUSTOM SOFTWARE

WE WORK MOST LY WITH STARTUPS

WE SAY 'NO ' AL L THE T IME

FAST FACTS :

AND WE TH INK

YOU SHOULD TOO

WE BU I LD CUSTOM SOFTWARE

WE WORK MOST LY WITH STARTUPS

WE SAY 'NO ' AL L THE T IME

SAY ING 'NO ' TO :

BE ING AL LTH INGS TO AL L

PEOPLE

SAY ING 'NO ' TO :

BE ING AL LTH INGS TO AL L

PEOPLE

" THE CUSTOMERI S ALWAYSR IGHT "

SAY ING 'NO ' TO :

BE ING AL LTH INGS TO AL L

PEOPLE

" THE CUSTOMERI S ALWAYSR IGHT "

GROWTH

AT

ANY COST

SAY ING 'NO ' TO :

BE ING AL LTH INGS TO AL L

PEOPLE

" THE CUSTOMERI S ALWAYSR IGHT "

GROWTH

AT

ANY COST

KEEP ING UPW I TH THE

OTHER GUYS

SAY ING 'NO ' TO :

MAKES YOU BETTER

BE ING AL LTH INGS TO AL L

PEOPLE

" THE CUSTOMERI S ALWAYSR IGHT "

GROWTH

AT

ANY COST

KEEP ING UPW I TH THE

OTHER GUYS

WHY SAY ING 'NO '

MAKES YOU BETTER

Y O U D O O N L Y T H E WO R KT H A T B R I N G S O U T Y O U RP A S S I O N

1

WHY SAY ING 'NO '

MAKES YOU BETTER

Y O U D O O N L Y T H E WO R KT H A T B R I N G S O U T Y O U RP A S S I O N

Y O U C A N F O C U S O N Y O U RC O R E S T R E N G T H A S AT E A M

1

2

DO ING WORK YOU 'REPASS IONATE ABOUT

P A S S I O N B R I N G S O U T T H E B E S TI N Y O U A N D Y O U R T E A M

1

DO ING WORK YOU 'REPASS IONATE ABOUT

P A S S I O N B R I N G S O U T T H E B E S TI N Y O U A N D Y O U R T E A M

1

P A S S I O N C L A R I F I E S Y O U RM E S S A G E & K E E P S Y O U F O C U S E D

UNFOCUSED MESSAGE

B IGGER

FASTERSEX I ER

V IRAL

D I SRUPT I VEFEATURES

UNFOCUSED MESSAGE

FOCUSED MESSAGE

VALUE

B IGGER

FASTERSEX I ER

V IRAL

D I SRUPT I VEFEATURES

FOCUS ING ON YOUR

CORE STRENGTH

Y O U C O N S I S T E N T L Y D E L I V E R

2

FOCUS ING ON YOUR

CORE STRENGTH

Y O U C O N S I S T E N T L Y D E L I V E R

Y O U C O N T I N U O U S L Y I M P R O V E

2

FOCUS ING ON YOUR

CORE STRENGTH

Y O U C O N S I S T E N T L Y D E L I V E R

Y O U C O N T I N U O U S L Y I M P R O V E

Y O U B E C O M E T H E B E S T

2

WHEN YOU 'RE

THE BEST . . .

VALUE

SALES

PROFIT

CLIENT & TEAMHAPPINESS

HOW WE CHOOSEPROJECTS

CAN WE DEL IGHT THE CL I ENT ?

HOW WE CHOOSEPROJECTS

U N H A P P Y C L I E N T S Y E L L , D O N ' TP A Y T H E I R B I L L S & S A Y B A DT H I N G S A B O U T Y O U

CAN WE DEL IGHT THE CL I ENT ?

HOW WE CHOOSEPROJECTS

U N H A P P Y C L I E N T S Y E L L , D O N ' TP A Y T H E I R B I L L S & S A Y B A DT H I N G S A B O U T Y O U

CAN WE DEL IGHT THE CL I ENT ?

H A P P Y C L I E N T S A R E P L E A S A N T T OW O R K W I T H & P A Y T H E I R B I L L S O NT I M E

HOW WE CHOOSEPROJECTS

D E L I G H T E D C L I E N T SK E E P C O M I N G B A C K &

T E L L T H E I R F R I E N D SA B O U T Y O U

CAN WE DEL IGHT THE CL I ENT ?

WE CAN DEL IGHT A

CUSTOMER I F :

WE 'RE DO ING WHAT WE 'RE BEST AT

WE CAN DEL IGHT ACUSTOMER I F :

WE 'RE DO ING WHAT WE 'RE BEST AT

WE 'RE BU I LD ING THE R IGHT TH ING

WE CAN DEL IGHT ACUSTOMER I F :

WE 'RE DO ING WHAT WE 'RE BEST AT

WE 'RE BU I LD ING THE R IGHT TH ING

WE 'RE FOCUSED ON THE IR SUCCESS

WE CAN DEL IGHT ACUSTOMER I F :

WE 'RE DO ING WHAT WE 'RE BEST AT

WE 'RE BU I LD ING THE R IGHT TH ING

WE 'RE FOCUSED ON THE IR SUCCESS

WE 'RE CONSTANT LY DEL I VER ING VALUE

WE SAY 'YES ' TO A

NEW CL I ENT ONLY I F :

THERE 'S A PLANTO TURN THE PRODUCT I N TO A BUS INESS

WE SAY 'YES ' TO A

CL I ENT ONLY I F :

THERE 'S A PLANTO TURN THE PRODUCT I N TO A BUS INESS

THERE 'S MONEYTO BU I LD , TO I T ERATE AND TO ACQU IRE USERS

WE SAY 'YES ' TO A

CL I ENT ONLY I F :

THERE 'S A PLANTO TURN THE PRODUCT I N TO A BUS INESS

THERE 'S MONEYTO BU I LD , TO I T ERATE AND TO ACQU IRE USERS

THERE 'S MOT IVAT IONTO PRESS AHEAD THROUGH CHAL LENGES

WE SAY 'YES ' TO A

CL I ENT ONLY I F :

THERE 'S A PLANTO TURN THE PRODUCT I N TO A BUS INESS

THERE 'S MONEYTO BU I LD , TO I T ERATE AND TO ACQU IRE USERS

THERE 'S MOT IVAT IONTO PRESS AHEAD THROUGH CHAL LENGES

THERE 'S A F I TWE 'RE NOT ALWAYS THE BEST TEAM FOR THE JOB

WHEN YOU SHOULDSAY 'NO '

I HAVE NO I D EAHOW WE ' L LMONET I ZE I T ,

BUT L E T 'SBU I LD I TANYWAY !

WHEN YOU SHOULDSAY 'NO '

I HAVE NO I D EAHOW WE ' L LMONET I ZE I T ,

BUT L E T 'SBU I LD I TANYWAY !

WHEN YOU SHOULDSAY 'NO '

SOMEONEASKED FOR

TH I S FEATURE ,

SO L E T 'S ADD I TR I GHT AWAY !

WHEN YOU SHOULDSAY 'NO '

SOMEONEASKED FOR

TH I S FEATURE ,

SO L E T 'S ADD I TR I GHT AWAY !

WHEN YOU SHOULDSAY 'NO '

L E T 'S SPENDAL L OF OURMONEY ON

DEVELOPMENT .

WE ' L L F I GUREOUT SALES &

MARKET INGLATER .

WHEN YOU SHOULDSAY 'NO '

L E T 'S SPENDAL L OF OURMONEY ON

DEVELOPMENT .

WE ' L L F I GUREOUT SALES &

MARKET INGLATER .

WHEN YOU SHOULDSAY 'NO '

I KNOW TH I STH ING I S GO INGTO BE HUGE .

L E T 'S SK I PVAL IDAT IONAND THE MVPAND JUST GO

FOR I T .

WHEN YOU SHOULDSAY 'NO '

I KNOW TH I STH ING I S GO INGTO BE HUGE .

L E T 'S SK I PVAL IDAT IONAND THE MVPAND JUST GO

FOR I T .

WHEN YOU SHOULDSAY 'NO '

I KNOW TH I STH ING I S GO INGTO BE HUGE .

L E T 'S SK I PVAL IDAT IONAND THE MVPAND JUST GO

FOR I T .

SAY ING 'NO 'MAKES YOU

FOCUSED

SAY ING 'NO 'MAKES YOU

FOCUSED

PASS IONATE

SAY ING 'NO 'MAKES YOU

FOCUSED

PASS IONATE

BETTER

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