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India
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September, 2014
Private & Confidential
Summary: Mobile Workforce On-Demand!
SquadRun is a mobile marketplace that enables businesses to tap into a smartphone enabled, intelligent workforce ('players') for executing small tasks ('missions'). From the player side, it is a real life game where they get paid to complete quick fun missions using their smartphone.
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Some applications that SquadRun is being used for
On-ground Data Capture & Verification
In-store Customer Feedback
Content Moderation Outreach & Distribution
Focus Groups & Concept Testing
Categorization & Tagging
Surveys & Interviews
Customer Reviews In-store Audits & Mystery Shopping
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Screen Shot 2014-‐08-‐27 at 1.02.41 PM
(India)
(India)
Market Landscape
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Micro- tasking
Opinions & Insights
OFFLINE ANYWHERE
Retail Execution
The Market
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The Market Opportunity 1. Operating in a relatively new market in India 2. Difficult to estimate exact market figures 3. Estimated figures of different use cases based on relevant industries and similar player globally
$800m Market Research
Industry India
$150m Mystery shopping
Industry India 67m
Smartphone users India
$150m (annual transactions)
Amazon Mechanical Turk
Problem
Unreliable ground force who constantly try to beat the system and is difficult to manage.
Expensive due to capital investment, management overhead and inefficiencies. Long turnaround times.
Lack of technology - Paper based and highly manual
Lack of customer connect. Small sample sizes
Business Side: Labor intensive model is painful
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Player Side: No pla9orm for people to mone:ze their free :me People don’t have a fruitful way to spend free time and make some extra cash without actually doing ‘work’ NOTE - In 2010, 34% of Amazon Mechanical Turk workers were from India (Link). In 2012-2013, it stopped accepting non-US resident workers.
Supply - Player acquisition
• The key to cracking players (supply side) is actually stable demand. If we can provide missions that players like to do then getting more of them doesn’t seem to be an issue.
• We want to be able to control the supply side. We’re basically experimenting, learning and building channels to acquire players, some of them are. – SquadRun active influencers (50) that act as our marketing/outreach
associates – On-ground/guerrilla campaigns - from ‘free banta for download’
campaigns (that got covered in HT City) to #GetPaidToPoop. Small ripples across the country. Very high quality channel!
– E-mail marketing - we have acquired database of 10 lac students across India from proprietary sources. Cracked 35%+ open rate and around 10% click rate.
– Facebook marketing - we’re seeing downloads at Rs 2! – More social media campaigns for engagement (#SquadVachan, etc) – After 1500-2000 active players, virality will take over! Referrals/invite
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Solution: Crowdsourced Mobile Workforce
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PLAYERS: Everyday people - college students, housewives etc.
Possess invaluable local access and IQ. Equipped with smart phones and internet
Players get paid to perform missions
SquadRun provides a gamified platform for people to monetize their free time by connecting them to businesses who leverage this workforce for executing small tasks.
Quality Assurance
Strong Reputation and Authentication checks
+ Algorithms (capability and intent)
and Workflows (confidence on judgments)
Business Model
• We charge 20% commission on each transaction. • Average value per remote mission is USD 0.50 and for on-site
mission is USD 3. • In future, we also plan to charge a platform usage fee similar
to SaaS platform for using our DIY system and analytics features.
• We will also charge an affiliate commission on the reward side from partners like payTM, jabong, amazon, flipkart, uber, etc.
• Several alternate revenue streams possible in the future with a larger player base.
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Team
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Kanika Jain Operations & Marketing
Apurv Agrawal Vikas Gulati
VIT 2012 batch; founding member VP @91springboard; founder @ngoFuel (crowdsourcing tech for non-profits); president @KairosSociety India
VIT 2012 batch; sr. software engineer @josh tech group; 2.5 yrs product mgmt, django (python) & android
Business Development Engineering BA LLB, Faculty of Law; operations @91springboard; internships @BCG, @Amarchand, @AZB, etc.
Past Investors and Advisors • Founders of SnapDeal, Zomato, SlideShare, AbsolutData, Scientific Animations,
etc + MD of Times • Incubated at 91springboard • Incorporated as Delaware C-corp
Current Stats
• Mobile App Download Link - https://play.google.com/store/apps/details?id=com.squad.run (released on 1st July 2014)
• Number of logins – 2545
• Players with at least 1 mission –
2040
• Missions Submitted – 6011
• Missions completed per day - 65 (approx)
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Get in touch!
Apurv Agrawal +91 88006 04703 info@squadrun.in
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Solution: SquadRun advantages
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Player intelligence and access Our mobile workforce comprises of educated, tech savvy players with local knowledge and access who are also your ultimate consumers.
Cost-effective flexible workforce Gain access to a scalable on-demand workforce on a pay-as-you-go basis with no capital investment.
Great speed and delivery 24/7 access to thousands of qualified workers reporting on-ground data which can be seen as soon as it is captured on your dashboard.
How can businesses trust the work-
Product: How it works
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1 4 3 2 Business creates a mission
Players ready to start immediately
Players complete mission & get paid after verification
Business view and track mission on Dashboard
Task ‘gamified’ for players
Monitor task progress
Task verified
Sample Business Dashboard
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