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SDL's Vision for Digital Experience
17 Nov 2016
Arjen van den Akker - Product Marketing DirectorAlvin Reyes – Product Manager
SDL offerings – Marketechture
CONTENT CLOUD
Complexity of Managing and Delivering Content
THOUSANDS, MILLIONS, BILLIONS
OF WORDS
HUNDREDS OF
LANGUAGES
PERSONAL
24/7
24/7ACCESS
MULTI-CHANNEL
BUSINESS CONTENT• Marketing Content• Product Launch
Materials• Rich Media• Customer Service /
User Support• Intelligence• Regulated Content• Technical Content
DELIVERY CHANNELS• Websites• Mobile• Applications• Social Media• Print• Video• Forums
Unified Experience Management
Unified Delivery ServicesSDL Web Content Delivery Services
Technical Content Management
SDL Knowledge Center
Unified Experience Management
Web Content Management
SDL Web
ContentMarketing
Tech Writer
WebDesigner
Global FieldMarketing
CustomerSupport
TechnicalCommunications
Multimedia Management
SDL Media Manager
LiveContent Reach
Presentation Servers, Mobile Apps, Kiosks, Social Channels, …
Technical Content Management
SDL Knowledge Center
Unified Experience Management
Web Content Management
SDL Web
Microservices
Multimedia Management
SDL Media Manager
Dyn
amic
Li
nkin
g
Taxo
nom
y
Met
adat
aQ
uery
Dyn
amic
C
onte
nt
Use
r G
ener
ated
C
onte
nt
Pro
filin
g &
P
erso
naliz
atio
n
Con
text
E
ngin
e
Con
text
ual
Imag
e D
eliv
ery
Aud
ienc
e M
anag
er
Am
bien
t Dat
a Fr
amew
ork
Presentation Servers, Mobile Apps, Kiosks, Social Channels, …
ContentMarketing
Tech Writer
WebDesigner
Global FieldMarketing
CustomerSupport
TechnicalCommunications
SDL Content Cloud
Content Cloud Portal
Unified Experience Management
Output Channels and Formats
ContentMarketing
Tech Writer
WebDesigner
Global FieldMarketing
CustomerSupport
TechnicalCommunications
SDL Content Cloud – Benefits
Joined up web and knowledge experiences
Reduced delivery technology complexity
Shared multimedia capabilities
Improved customer engagement Cost reduction
Shared context
SDL GLOBAL DIGITAL EXPERIENCE SOLUTION™
Common sales cyclesCustom
er acquires SDL web
content manage
ment technol
ogy
Customer
acquires SDL
translation
services /
technology
Customer
connects the 2
at some point in
time (and
sometimes not)
Customer
acquires SDL
translation
services /
technology
Customer
acquires SDL web
content manage
ment technol
ogy
Customer
connects the 2
at some point in
time (and
sometimes not)
or
New: SDL Global Digital Experience Solution™
Customer acquires interconnected SDL web content management technology &
translation technology + services
SDL Global Digital Experience Solution™
DigitalTouchpoints
Global Digital Experience Portal
ContentMarketing
LocalizationDepartment
WebDesigner
Global FieldMarketing
Experience Management
Digital Media Management
Web ContentManagement
Translation Management
Individual ProfessionalTranslator
LocalizationService
Provider
CasualTranslator
BusinessRequestor
Translator Productivity
Project Management
LinguisticManagementReporting
Unified Experience Management
• For new and existing customers that move to the cloud• Includes
– Web Content Management– Translation Management– Advanced Machine Translation – 2 million words– Human Translation – Package worth translation of an average website
into 8 languages
• Available per direct
SDL Global Digital Experience Solution™
Benefits
Go global faster
Simplified onboarding Process improvements
Saves costs Attractive price point
Pre-integrated technology
TOTAL COST OF OWNERSHIP: UPGRADES
Why upgrades are cumbersome and costly
• Content freeze• Web application complexity (integrations)• Regression testing• Extensive project
• Business disruption !
SDL Web 8 Architecture
18
Editorial environment
Editors
Content Interaction Services(microservices)
Strict separation
Web application independent from CMS
Content managed by customer
Web application
Digital channels (web, mobile, kiosk, …)
PublishContent &
Context
Visitors
Content Management Content Delivery
SDL Web 8 introduced a clean separation between Web Application and Content Services
• Upgrading to SDL Web 8 requires a simple deployment of the new microservices
• No Web Application changes required• Very limited regression testing• Works across on-premise, cloud and hybrid scenarios
The SDL Web 8 advantage
20
OPTION A:CONTENT MANAGEMENT
FIRST(ON-PREMISE)
Independent upgrades
SDL Tridion 2011 / 2013
Content Management Content Delivery
SDL Tridion 2011 / 2013Publish
SDL Web 8
Independent upgrades
Content Management Content Delivery
SDL Web 8
Publish
SDL Web 8
23
OPTION B:CONTENT DELIVERY FIRST
(ON-PREMISE)
Independent upgrades
SDL Tridion 2011 / 2013
Content Management Content Delivery
SDL Tridion 2011 / 2013Publish
SDL Web 8
Independent upgrades
Content Management Content Delivery
Publish
SDL Web 8SDL Web 8
26
OPTION C:CONTENT MANAGEMENT
FIRST (CLOUD)
Independent upgrades
SDL Tridion 2011 / 2013
Content Management Content Delivery
SDL Tridion 2011 / 2013Publish
SDL Content Cloud (Content as a Service)
Independent upgrades
Content Management Content Delivery
SDL Tridion 2011 / 2013Publish
SDL Content Cloud (Content as a Service) SDL Web 8
Independent upgrades
Content Management Content Delivery
SDL Tridion 2011 / 2013Publish
SDL Content Cloud (Content as a Service)
SDL Content Cloud (Digital Experience
as a Service)
Benefits – independent upgrades
Much easier and faster current AND future upgrades
Easy path towards Cloud Lower Total Cost of Ownership
Always the right fit due to hybrid options
Enjoy the latest features
Shorten projects and risks and minimize business disruption
TOTAL COST OF OWNERSHIP:OPEN SOURCE INITIATIVES
• Access to the full power of SDL Web, out-of-the-box
• Production ready website – speed up web projects by up to 70%
• Driven by best practices & industry standards
• Dynamic, adaptive and device independent• Ongoing development by SDL and
community• Supported & Free (v1.6 just released)• Apache 2.0 license (do whatever you like)
Digital Experience Accelerator (DXA)
Extensible framework
• Foundation for additional Accelerators– eCommerce– Google Analytics– SOLR Search– Amazon CloudSearch– ...and more to come
• Both for SDL Web on-premise and in the cloud
SDL Web E-Commerce Framework (DXA)
• http://sdl.github.io• Nuget and Maven• DXA on Microsoft
Azure Marketplace• Free Developer
Licenses
Commitment to Open Source & Community
SDK Strategy
CONTENT SDK
CONTEXT SDK
SharePoint DAM Video
Content Management
Unified Experience Management
Marketing Automation
CRM
MCCM
Benefits – open source & SDK initiatives
Faster hence cheaper deployment of new projects
Growing number of free 3rd party system connectors
Leverage existing systems & investments
Best practices ensure quality and easier maintenance
Lower Total Cost of Ownership
Reuse any code – it’s all accessible!
MACHINE LEARNING
The Future of Machine Learning for SDL Web
Broadening the application of AdaptiveMT beyond SDL Trados Studio
Streamlining the legal discovery process for multilingual evidence
Auto-population of form-based content (e.g. hotel bookings)
Automated content discovery, recommendations
Adaptive real-time personalization
Faster time-to-insight
Context describes visitor attributes and behavior
• Today rules prescribe the “next best content”
• How can we automate this and predict the next best content?
Real-time personalization
Adaptive real-time personalization
Unified Experience Management
Marketing Automation
CRM
MCCMPredictive
models
Page viewProduct summary
TransactionProduct detailShare productAdd to basketConversionDownload
DemographicsGender, AgeTransaction
Past purchasesEmail engagement
ClickthroughViewed ad
PPC
Real-time personalization based on behaviors, automatic segmentation and data-driven targeting
JOINED UP TECHNOLOGY FOR BETTER
EXPERIENCES
43
20172016 2018Track
Usability& Digital
Media
Brand experiences
eCommerceexperiences
Supportexperiences
Blended content & commerce
Integrated web self-service
Localized experiences
Embedded Translation
SDL Web 8.5 SDL Web 9eCommerce FrameworkDemandware, Hybris & Magento connectors
Continuous Cloud Updates
Unified Experience Management with DITA publishing
Knowledge Center Accelerator
SDL Global DX SolutionDynamic imaging
Translation PreviewTranslation Review
SDL Web #
Machine Learning for Personalization
Not yet disclosed
Search MicroserviceDocker ContainersAzure AD Support
Scala ConnectorYouTube Subtitle
Centralized ConfigurationRolling upgrades
DXA 2.0
Translation cost estimates and word counts
ANSWERS&
QUESTIONS
Copyright © 2008-2017 SDL plc. All rights reserved. All company names, brand names, trademarks,
service marks, images and logos are the property of their respective owners.
This presentation and its content are SDL confidential unless otherwise specified, and may not be
copied, used or distributed except as authorised by SDL.
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