Plotting a Better Beer with Geolocation: An Untappd Case Study

T4 Session  4/16/2015  1:00  PM  

" Plotting a Better Beer with

Geolocation:

An Untappd Case Study"  

Presented by:

Greg Avola

Untappd          

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Greg Avola

Untappd Living in the craft beer haven of New York City, Greg Avola is the co-founder and CTO of Untappd, a mobile beer check-in service. Some people enjoy reading books, others enjoy watching movies, but Greg’s passion is to code. Being able to combine his passion for development and craft beer allowed Untappd to be born. To date Untappd has had more than 1.6 million users. In NYC Greg works full-time for ABC News on the technology team, which is responsible for ABCNews.com both on desktop and mobile.  

Plotting a Better Beer with Geolocation

An Untappd Case Study

Greg Avola | Mobile Dev + Test Conference 2015 - San Diego, CA

Who am I?

@gregavola

Greg Avola

Live in NYC

Day-time Job: Web Developer at ABC News (US)

Night-time Job: CTO, Co-Founder of Untappd

Loves: Data, Beer and Javascript

What is Untappd?A social discovery and sharing network for beer drinkers

So how did this happen and what problem were

your trying to solve?

It all started with a beer.

Not really.

But it sounded pretty poetic right?

People want to drink beer.

People want to drink good beer.

Selection

Exposure

Location

Geotagging Beer Check-ins can solve this problem.

Why Geolocation for Untappd?

Beer is distributed all over the world

Customer want to be able find beer easily

Providing this data to consumers, helps both sides grow

Better tracking on trends

Beat the market

Recommendations based on Locale

How it’s helped Untappd Grow

Local Recommendations

Local Trends

Predicting Market Changes

Local Benefits

Trending Styles

IPA / Double IPA (1,200+)

Stout (450+)

Saison (340+)

American Pale Ale (350+)

Sours (260+)

Time Based Analytics

Brand Popularity

Ballast Point

Stone Brewing Co

Alpine Beer Company

AleSmith

Modern Times

You’ve seen the benefits, now how do you get there?

Tools we Use

Why MongoDB?

Geospatial Indexes

Performance and Speed

Simple JSON Formatting

Open Source

Image Credit - http://code.tutsplus.com/tutorials/getting-started-with-mongodb-part-1--net-22879

Nearby Query

Why Geolocation For You?

Think Global, Act Local

Attracts users from all over the world

Data Opportunities

Trends

Get Untappd for your device today...

THANK YOU AND ALWAYS DRINK SOCIALLY

UNTAPPD.COM

greg@untappd.com / @gregavola