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T4 Session 4/16/2015 1:00 PM
" Plotting a Better Beer with
Geolocation:
An Untappd Case Study"
Presented by:
Greg Avola
Untappd
Brought to you by:
340 Corporate Way, Suite 300, Orange Park, FL 32073 888-‐268-‐8770 ·∙ 904-‐278-‐0524 ·∙ [email protected] ·∙ www.sqe.com
Greg Avola
Untappd Living in the craft beer haven of New York City, Greg Avola is the co-founder and CTO of Untappd, a mobile beer check-in service. Some people enjoy reading books, others enjoy watching movies, but Greg’s passion is to code. Being able to combine his passion for development and craft beer allowed Untappd to be born. To date Untappd has had more than 1.6 million users. In NYC Greg works full-time for ABC News on the technology team, which is responsible for ABCNews.com both on desktop and mobile.
Plotting a Better Beer with Geolocation
An Untappd Case Study
Greg Avola | Mobile Dev + Test Conference 2015 - San Diego, CA
Who am I?
@gregavola
Greg Avola
Live in NYC
Day-time Job: Web Developer at ABC News (US)
Night-time Job: CTO, Co-Founder of Untappd
Loves: Data, Beer and Javascript
What is Untappd?A social discovery and sharing network for beer drinkers
So how did this happen and what problem were
your trying to solve?
It all started with a beer.
Not really.
But it sounded pretty poetic right?
People want to drink beer.
People want to drink good beer.
Selection
Exposure
Location
Geotagging Beer Check-ins can solve this problem.
Why Geolocation for Untappd?
Beer is distributed all over the world
Customer want to be able find beer easily
Providing this data to consumers, helps both sides grow
Better tracking on trends
Beat the market
Recommendations based on Locale
How it’s helped Untappd Grow
Local Recommendations
Local Trends
Predicting Market Changes
Local Benefits
Trending Styles
IPA / Double IPA (1,200+)
Stout (450+)
Saison (340+)
American Pale Ale (350+)
Sours (260+)
Time Based Analytics
Brand Popularity
Ballast Point
Stone Brewing Co
Alpine Beer Company
AleSmith
Modern Times
You’ve seen the benefits, now how do you get there?
Tools we Use
Why MongoDB?
Geospatial Indexes
Performance and Speed
Simple JSON Formatting
Open Source
Image Credit - http://code.tutsplus.com/tutorials/getting-started-with-mongodb-part-1--net-22879
Nearby Query
Why Geolocation For You?
Think Global, Act Local
Attracts users from all over the world
Data Opportunities
Trends
Get Untappd for your device today...
